January 18, 2010
Why is Lack of Control Suddenly a Big Deal? – The PR Warrior
"Then, if the crap does hit the fan, maybe – just maybe – they'll like you enough not to tweet about your stupid CEO or your dumb-ass promotion or whatever. And hey, if they really love you, they might – just might – [...]
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January 16, 2010
AdHack Blog – Pepsi Backs Crowdsourcing and Social Media. No Super Bowl Commercial This Year
Why Pepsi isn't advertising in the SuperBowl this year, but instead spending the money in social media initiatives. A powerful read and something to shove under the noses of sniffy Marketing Directors and CFOs.
# Total Production Cost at Market Value: $40,000
# [...]
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