March 2005

Nice…

by Lee Hopkins on March 31, 2005 · 0 comments

in miscellaneous

Just finished fiddling around with the template for this blog and found a really nice one — much happier with this new look. Now, when I get the time (ha ha ha!!) I’ll update my website to look like this site… Don’t hold your breath, though… [smile]

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Off topic, but…

by Lee Hopkins on March 31, 2005 · 0 comments

in miscellaneous

This just cracks me up! Imagine how any visitor would feel when first opening the door and taking that first tentative step… .

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Podcasting in business – why should I?

by Lee Hopkins on March 31, 2005 · 0 comments

in miscellaneous

Podcasting can save the busy executive from the tedium of countless non-productive hours. Here’s how… Let’s consider the average manager or executive. They receive 60-70 emails a day, links to spreadsheets and pages on the company intranet, links to other websites… Then they take a trip to another city. Hop on a plane… but now […]

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Sponsored blogging and podcasting

by Lee Hopkins on March 30, 2005 · 0 comments

in miscellaneous

A commentary on Shel & Nev’s FIR today raised, for me, the issue of sponsored blogging and where the ethical line is drawn. More and more mainstream media are utilising blogs and bloggers to capture news for them, both local and international. Which is fine if you trust the blogger. But what if your blogger […]

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Technology, schmechnology…

by Lee Hopkins on March 24, 2005 · 0 comments

in miscellaneous

Arrghh! I listened to Shel & Neville’s interview with Steve Rubel and found Steve’s feed really low in the mix. So was about to rattle off a quick post about using SoundForge and ‘Normalise’ to quickly bring up volume levels, but just wanted to check my ‘how to’ post. Imagine my annoyance when I found […]

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G’day, I’m putting together a presentation to senior management of a client of mine (we are very ‘close’ so I am able to talk about ‘us’ rather than ‘you’) about blogging and podcasting. I am indebted to Neville and Shel for pointing me off to Lee Lefevre’s blog for support material. I would REALLY value […]

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A brave new world

by Lee Hopkins on March 24, 2005 · 0 comments

in miscellaneous

Had an interesting challenge and surprising result from a potential client yesterday. They are looking at building a website for their new venture and have already gone out to the marketplace for quotes. What stunned them was the costs they were facing — and all from developers who were looking to build a website, not […]

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Podding before podding was even known…

by Lee Hopkins on March 22, 2005 · 0 comments

in miscellaneous

Having just listened to seven of Shel & Nev’s superb podcast in the last week (just love my mp3 player and the bus trip into work), I suddenly realised that I was podcasting before the term was even on anyone’s horizon. Back in 1997-99 I was working for Rupert Murdoch’s startup webplay, LineOne.net, as the […]

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If we take as granted that the role of the corporate communicator is to add value to the dialogic exchange between a company and its constituent audiences, then how does one measure one’s own performance? Is it by how many printed or pdf’d newsletters we get out in a period? Is it by reader response […]

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Here’s a challenge: Take a typical management team — busy, time poor, concerned with meeting budgets, deadlines and KPIs. Take a typical professional communicator — busy, trying to find new ways to engage in dialogue with the target audience. Put them all together in a room and see how quickly the communicator can make the […]

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