Listening to the first issue of Heidi Miller’s great podcast on marketing and trade show presentations (she’s up to show number three already – great listening!) I was reminded of why a good audio tag (or jingle) is so important.
I originally grabbed the idea from Robert Middleton’s fantastic work on marketing for professionals — it was he who directly inspired my answer to the question, “what do you do, Lee?”
I help businesses communicate better for better business results
A lot of alliteration, sure, but the listener is left in no doubt about what service I provide and for which market.
Heidi has a great audio tag as well, which I will let you find by listening to her first podcast. I wish she would use it as a tag/jingle for every podcast, it’s that good.