The power of a great audio jingle

by Lee Hopkins on April 21, 2005 · 0 comments

in miscellaneous

Listening to the first issue of Heidi Miller’s great podcast on marketing and trade show presentations (she’s up to show number three already – great listening!) I was reminded of why a good audio tag (or jingle) is so important.

I originally grabbed the idea from Robert Middleton’s fantastic work on marketing for professionals — it was he who directly inspired my answer to the question, “what do you do, Lee?”

I help businesses communicate better for better business results

A lot of alliteration, sure, but the listener is left in no doubt about what service I provide and for which market.

Heidi has a great audio tag as well, which I will let you find by listening to her first podcast. I wish she would use it as a tag/jingle for every podcast, it’s that good.

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