The power of a great audio jingle

by Lee Hopkins on April 21, 2005

in miscellaneous

Listening to the first issue of Heidi Miller’s great podcast on marketing and trade show presentations (she’s up to show number three already – great listening!) I was reminded of why a good audio tag (or jingle) is so important.

I originally grabbed the idea from Robert Middleton’s fantastic work on marketing for professionals — it was he who directly inspired my answer to the question, “what do you do, Lee?”

I help businesses communicate better for better business results

A lot of alliteration, sure, but the listener is left in no doubt about what service I provide and for which market.

Heidi has a great audio tag as well, which I will let you find by listening to her first podcast. I wish she would use it as a tag/jingle for every podcast, it’s that good.

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