This is bizarre! Following on from comments in FIR #22, I searched Technorati for my own name. Came up with multiple entries in a blog called ‘Conference Call’. It seems to republish others’ content, but only part of it. There is no attribution to the author other than somewhere in the text, and no links [...]
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I’ve been wondering about the impact on the small business that blogging has, principally around the amount of time it takes to blog versus the ROI. Sure, the Edelman/Intelliseek report is fabulous (in spite of the Pew controversy), but the report looks at the impact on customer engagement (and one can extrapolate that to include [...]
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Fred Zelders in Holland has very kindly commented on my podcast — and even posted a couple of blogs about me (here’s his second blog and here’s his third). Mind you, my Dutch isn’t what it used to be! (it never was in the first place! [smile]). Thanks and Goeiedag Fred! Tweet
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Question to my fellow communicators: What tool(s) do you use for conducting a Communications Needs Assessment and/or Audit? Why do you prefer that/those tools? Looking forward to your comments and thoughts. Tweet
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Various blogs and podcasts I subscribe to have recently been discussing why it is that bloggers seem to waste so much time talking about blogging (especially business bloggers), and why business podcasters do similar on their podcasts. As Shel and Neville have suggested, it’s just the evangelism process at work. We business communicators who DO [...]
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Issue 2 of Better Communications Results (the podcast version) is now online. Subscribe and receive it regularly… Tweet
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My local church now podcasts! I have helped them set up a podcast of their Sunday services, plus bundle the sermon PowerPoint. The whole kit and kaboodle is available on their website — now I just have to educate the church’s community on what RSS, XML and Podcasting actually are, and why they would want [...]
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Came across the Podcast Brothers’ podcast via FIR #21, and find it an amazing resource. If you are considering setting up your own podcast and are interested in monetization issues, their’s is an excellent resource. Tweet
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Once again the ‘net saves the day. I know I’d seen a posting on Shel‘s blog about a Creative Commons image database, but never got around to finding the link. What a goldmine! Tweet
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Ooopps! I uploaded my Better Communication Results mp3 file, registered with a few podcasting directories, then found out that my xml file was empty – no item in it. Damn! Sorry to those who have attempted to subscribe – please try again… It should be working properly now. Tweet
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
