Okay – this is one of those ‘I need your help’ moments… In slotting in the last few pieces of the jigsaw puzzle for my client, I am looking at integrating PDA and mobile phone technology. Of course, the Blackberry exists, but it is cumbersome and ugly. Does anyone have any suggestions as to other [...]
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And in this week’s feature I discuss Oral Versus Written Communication. At just 8 minutes and 42 seconds long, it’s a bargain! Download it now and listen to it immediately Or have your Doppler or Ipodder feedcatcher automatically download this and every new podcast of mine by hovering your mouse over the following link, then [...]
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Yuch! I have a horrible head cold. It attacked me yesterday — swept over me. At 1pm I was fine, by 6pm I was in bed, three layers of clothing and the heating on, shivering. I’m so glad I have an understanding, supportive wife – she kept the family routine going while I collapsed. Now [...]
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I couldn’t believe this when I read it. A friend in the UK emailed me with the content of a ‘discussion’ they’d had with their IT department. It seems that any ‘out of office’ auto-reply set up on the company’s email client only gets sent to in-house addresses. Which means that if my friend Peter [...]
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At the start of my third week on this project and I’m almost there… A couple of minor things to sort out and then I am going to put together a Director presentation (because PowerPoint doesn’t let me do the funky stuff that Director does!) One of the issues to be sorted out is whether [...]
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It is really beginning to annoy me… I can fully understand why people do it—because of pop-up ads and the blocking thereof—but the lack of a default or ‘switchable’ target for links from blogs to other blogs or sites is really annoying. When I want to follow a link from someone’s blog I have to [...]
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Man O Man!!! Shel just sent me the audio intro for my next report — I am stunned!! I cannot wait to hear FIR 33 to see how they introduce it! Talk about flattered… Tweet
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Hmmm… I tried putting an xml file on our server, then having BlogExpress find it. No such luck, which makes me think there must be some underlying code that sits on a webserver and doesn’t sit on a fileserver (I’m not a techie so please forgive me if I got this wrong). So having flat [...]
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As part of the strategy document I’m putting together I needed some info on companies who blog. I’d visited all the usual suspects (most helpfully the ever-amazing Constantin and Jeremy Wright), but also remembered Shel Holtz had posted about a European company who gave their new starts a blog as part of the new-start package. [...]
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blogtalk downunder, sydney, May 19-22 [sigh] I wish I could go, but existing commmitments preclude it. Looks like a great few days in a beautiful part of the world… Tweet
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
