innovative communication for innovative communicators
G'day! Thanks for returning!
Hey – welcome to the new blog; I hope you like it.
I still haven’t sorted out all the intricacies of WordPress – like automatic display of trackback codes and stuff, but no doubt all will come to me in the fullness of time. A few hours with the online manual should sort all that out. Many thanks to Ben Hamilton of Dynamic Web Hosting
for his mammoth efforts to get me online.
In the meantime, kick back, relax and enjoy life! And remember… communicate with PASSION!
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Social Media: The New Communication Landscape - for Ark Group
Making Social Media Work for Your Business - currently writing for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
{ 10 comments }
Hey Professor Hopkins… love the new look! Crisp, easy to follow — all the right stuff. I’ll have to go back to the drawing board!
Allan
Ha ha ha!!!
After your own redesign I can’t think of ANYTHING you need to do to yours! Thanks for letting me be inspired by your good taste.
Lee, great to see your new presence. Very nice work. You certainly got up and running with WordPress very quickly.
G’day Neville,
Yes, things came together relatively quickly once I got over the few initial hurdles. Having a rudimentary knowledge of css REALLY helped!
But mostly it was the advice and guidance of Ben at dynamic web hosting that got me up and running so fast.
I take your points regarding requiring a good working knowledge of the new technology (FIR-60) to play in this communication space. It was certainly less daunting than had I not had that cursory acquaintance. Which is why I recommend Blogger to beginners – the learning curve is manageable for a complete tyro.
Last month, I started a new blog on a hosted server with Movable Type. Now that’s steep learning! I’m now looking at WordPress – very easy by comparison, especially with setup and getting the look-and-feel how you want it from the start. Eventually I wilI migrate my current TypePad-hosted blogs. MT or WP? Haven’t decided yet.
Re Blogger for beginners, there’s now a new game in town – WordPress hosted service. Not seen it yet (by invitation only) but if ‘regular’ WP is any indicator, that new service should be a very attractive option to consider along with Blogger.
And I like It, Like It, Yes I do!
Fred
Love your Site!
Hi, I like your site! I enjoyed browsing it. Thanks. In Dutch we say dank-je-wel 4 thanks))
Hi, I like your site! I enjoyed browsing it. Thanks. In Dutch we say dank-je-wel 4 thanks))
I like what you did with the design of your blog! Compliments. Regards, Albert.
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