The Victorian Chapter of the IABC here in Australia has announced its inaugural conference — 7 & 8 November — and has put together a splendid selection of speakers and topics.
But, perhaps as a reflection of Australia’s penchant to mimic overseas trends three years later, there is nothing on the agenda about social media.
I see no Trevor Cook or, humbly, myself being invited to warn fellow business communicators that these new communication channels offer real threats and golden opportunities.
Perhaps Warren Bickford will be able to suggest that this is an area that needs inclusion, even as a workshop, in the next conference.
I won’t be attending the inaugural conference but look forward to hopefully catching up with Warren when he visits some long-lost friends here in Adelaide. I’ll introduce you to some of our fine Coopers Ale, chap!
