News from over at the BBC shows quite clearly that the words we use DO have an effect on how we perceive our environment and experiences.
According to research by an Oxford University team, a label was enough to make research participants imagine a smell even when they were sniffing clean air.
Tim Jacob at Cardiff University’s smell research lab also says, “Perfume companies have surveyed potential customers on the smell of perfumes in different coloured and shaped bottles. And people think it is a different perfume just because it is in a different bottle even though it is the same smell.”
Definately worth considering what words you use to communicate your message!