Show number 21 of Better Communication Results the podcast is now ready for your downloading delight. In this edition I begin a two-part series on Listening. Today’s edition discusses 12 blocks to effective listening. Update: link to download below has been corrected — it originally had an extra http:// in it. Oops! Download the show [...]
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Well, a little while ago I commented that I found Apple’s 75% market share a bit hard to swallow. Looks like I might be wrong. According to Podcasting News: Over 100 small and medium-sized MP3 music player factories have closed in China over the past few months. “In Shenzhen only, three brands of MP3 players [...]
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A colleague has asked me for advice on encouraging employees to leave comments on discussion threads attached to articles on their company intranet. As my colleague points out, I haven’t done a hard sell yet as I wanted to build up a number of stories with the discussion threads on them, but so far I’m [...]
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My main man Jenkins has left we devotees tantalisingly hanging in mid air about the cluelessness of Bacons Information Inc.
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Neville Franks has informed me of his new product, Surfulater. It appears to be a combination of uber-bookmarks collector, information collector, content saver and information manager. Neville’s site says the $35 product is “the ideal tool for researchers, students, teachers, hobbyists and web surfers across the board.” I’ve downloaded it and am going to give [...]
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Nova Spivak has put a call out to anyone who reads him, asking if they would like to trade links.
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My own blogger blogs often go for several months without posts and they are the ones that appear to refresh by themselves. Curious
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She could always introduce it as a new development in the blogosphere amongst professional business communicators
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
