Donna Papacosta raises an important point – that we communicators using blogs and podcasts to brand ourselves and reach our target markets are at the forefront, the leading edge of our field.
But the majority of our customers aren’t, and until someone shows them (like their teenage kids or you) how to subscribe to an RSS/web feed they just won’t ‘get it’ (to use a phrase I know Neville detests).
Which means that our traditional means of communicating with our audiences haven’t gone away and we need to be cognizant of that. It is a useful reminder for me (and thank you, Donna) that just because I have embraced these new communication channels with gusto I should not leave behind my loyal subscribers and, as Donna points out, arrogantly demand they either play in my new sand pit or be forgotten.
Our workloads increase as the channels by which we communicate increase — if we are to be successful communicators we need to embrace both old and new in order to get our messages (and our brand) out.
