Internal blogs: getting employees to comment

by Lee Hopkins on October 31, 2005 · 11 comments

in Uncategorized

How do you encourage employees to leave blog comments?A colleague has asked me for advice on encouraging employees to leave comments on discussion threads attached to articles on their company intranet.

As my colleague points out,

I haven’t done a hard sell yet as I wanted to build up a number of stories with the discussion threads on them, but so far I’m not getting any take-up from employees. At all. This could be due to a lack of familiarity with this sort of communication technology (whereas I’m used to looking at blogs and message boards all the time) or a culture where people are reluctant to stick their head above the parapet and contribute their thoughts – and put their name to them.

Encouraging employees to leave comments is a HUGE uphill battle, as it entails changing behaviours and expectations. As my colleague quite rightly points out, if folks are scared of putting their heads over the parapets then getting them to do anything another than comment anonymously, or sycophantically, is going to be hard.

Competitions are always a useful standby, as is repeated assurances that contrary views are respected, welcome and encouraged as long as they remain on-topic and courteous.

But the communication culture of the company is one of the biggest drivers of non-engagement. If the culture is one where top management don’t encourage open and honest two-way dialog with employees then encouraging said employees to open themselves up to possible adverse effects is going to be a hard sell.

So I put the issue out to my colleagues and readers here: how would you encourage comments?

If there are any resources online you can point to about selling the benefits of discussion threads/blogs to employees who are unfamiliar with them, my colleague (and I) would be most grateful.

  • Pingback: Lee’s new Better Communication Results blog

  • http://www.szxfang.com/ emily

    I just wanted to write and tell you that I think the book is WONDERFUL! I am loving it

  • http://www.szxfang.com emily

    I just wanted to write and tell you that I think the book is WONDERFUL! I am loving it

  • http://wwwinfo2share.blogspot.com/ Bloggista

    Other methods that can help to encourage comments include allowing DoFollow links (removing default nofollow attributes so that “link juice” is passed to the sites) and installing the KeywordLuv plugin, which significantly helps commenters with SEO because it allows them to choose the anchor text for links.

    Overall, it is a good thing to encourage comments because the extra content provided by other people adds more keywords to your posts, which in turn brings in more traffic from the search engines without costing you any more time than it takes to write the original post.

  • http://wwwinfo2share.blogspot.com/ Bloggista

    Other methods that can help to encourage comments include allowing DoFollow links (removing default nofollow attributes so that “link juice” is passed to the sites) and installing the KeywordLuv plugin, which significantly helps commenters with SEO because it allows them to choose the anchor text for links.

    Overall, it is a good thing to encourage comments because the extra content provided by other people adds more keywords to your posts, which in turn brings in more traffic from the search engines without costing you any more time than it takes to write the original post.

  • http://www.matrimonium.co.uk/ marie@wedding planning

    Nice post. Just discovered this blog – new to me in 2009 – so I’ll be coming back for more useful comment. Happy new year to all

  • http://www.matrimonium.co.uk marie@wedding planning

    Nice post. Just discovered this blog – new to me in 2009 – so I’ll be coming back for more useful comment. Happy new year to all

  • http://www.deutschlandspot.com/ Deutschland spot

    Great article. Nice blog. Keep it coming. Mike

  • http://www.deutschlandspot.com Deutschland spot

    Great article. Nice blog. Keep it coming. Mike

  • RaiulBaztepo

    Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language ;)
    See you!
    Your, Raiul Baztepo

  • RaiulBaztepo

    Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language ;)
    See you!
    Your, Raiul Baztepo

Previous post:

Next post: