Show number 23 of Better Communication Results the podcast is now ready for your downloading delight. Would you be interested in finding out what the number one skill lacking in business communicators is these days – and how you can easily jumpstart your communication career? Would you like to know the secrets of communication success? [...]
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Trevor Cook asks a very pertinent question – are we living in an echo chamber? Trevor highlights that many of the links we generate to our blog posts come either from ourselves or the blogs of our PR/Marcomms colleagues (note to self: stop referencing Jenkins — he’s not making it easy for me to put [...]
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It has been bothering me for a while, the fact that whenever I ping someone with a Typepad blog the trackback doesn’t show. I asked the venerable Ben Hamilton, owner of DynamicWebHosting (the very kind hosts of this very humble blog) to see if he could shed any light on why I could trackback to [...]
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Those who have been around the blogosphere for a little while will recognise the name of Donna Tocci.
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Consulting can be, as many of us know, a perilous path. Clients take forever to pay invoices, ‘absolutely must go ahead’ projects vaporise quicker than a bottle of champag… sparkling wine on a warm Friday night at BetterComms Towers… cashflow is the never-ending cause of vigilance for SOHOs and micro-businesses. So it was with considerable [...]
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Not content with annoying the majority of the tech-savvy (and not so tech savvy) western world, even Japan now hates Sony. No, not the much loved (well, by me at any rate) English pop band of the 1980s, but the country and its folk. According to informed sources at podcastingnews.com, Japan Today is calling Apple’s [...]
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Having now realised the depth of my frustration over my notebook’s (non) performance, to his credit the manager of Notebook Land in Adelaide has sent my notebook off to the senior tech at the manufacturer/supplier for a thorough investigation. Yeah! Perhaps now they can get to the bottom of why it feels like I bought [...]
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Blogging is a wonderful tool for communicating one’s personal ‘voice’ — one’s views and opinions, one’s professional and (if you choose to do so) one’s private practices. I would like to single out one blogger in particular as a case study in how blogging can differentiate you on the web. Dan Hill, of the Flying [...]
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Okay, I’ll admit it. I’ve been slack and haven’t given Surfulater as good a test run as I had previously promised. At the gentle insistence of Neville Franks, last night I finally relented and tested it on my home pc (the one that the kids use for homework, MSN, etc). WOW! Having given it even [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
