Comments on: Echo Beach, far away in time…

By: Lee’s new Better Communication Results blog

Lee’s new Better Communication Results blog — Wed, 08 Mar 2006 19:43:02 +0000

[...] I know this is an issue that I and others have talked about before (and also here), but again within the PR/Marcomms Australian end of the conversation pit there seems to be a vague sense of dissatisfaction. [...]

By: Lee’s new Better Communication Results blog

Lee’s new Better Communication Results blog — Mon, 02 Jan 2006 11:56:01 +0000

[...] A little while ago fellow compatriot Trevor Cook quite rightly asked if we are living in an echo chamber, and my view is still that we are a community of early adopters who are setting the rules of engagement for the lurkers in the wings, people like Donna Tocci who are now slowly, hesitantly putting their feet into the sandpit despite earlier attempts by the pathologically and egomaniacally unfriendly to eat her alive. [...]

By: Philip Young

Philip Young — Tue, 29 Nov 2005 19:21:35 +0000

Two observations. You only need to take a look at the postings to Gobal PR Blog Week 1 (instigated in no small point by Trevor), back in summer 2004 to see how far the debate has moved forward, and in some part that has been driven by ideas being batted about in the ‘echo chamber’.

Secondly, it is important to recognise that one of the core reasons why PR practitioners haven’t yet seized the opportunities of blogging is that in the UK and most of Europe, they still not very sure what they are all about. For example, yesterday’s Guardian carried a special supplement, Inside Digital Media, with a front page plug that included a big quote beginning “Blogs are a hugely significant phenomenon and their inflence etc… The rise of blogging – page 2″.

Note the language. Monday’s Guardian attracts the most sophisticated media audience in the UK mainstream, but sees blogs as new, as something readers will want to know more about. As a PR academic, I see it as part of my role to help bridge the gap between the real thinkers in the echo chamber and the practitioners who perhaps have a little less thinking time.

By: Philip Young

Philip Young — Tue, 29 Nov 2005 19:21:00 +0000

By: Kevin Dugan

Kevin Dugan — Tue, 29 Nov 2005 02:44:51 +0000

Does the content get better if more people read it?

If the blogger is merely in it for the traffic, they definitely need to participate in the conversation at other blogs (not just PR) and of course there are sure-fire gimmicks (top ten lists, using the word blog in your headline) that will help you spike in the ranks.

But if the content is solid, over time and with participation, the traffic should grow.

My traffic log taunts me and calls me names. It’s the every once and awhile e-mail from one of the lurkers that keeps me going. I’m a camel that way I guess.

By: Kevin Dugan

Kevin Dugan — Tue, 29 Nov 2005 02:44:00 +0000

Does the content get better if more people read it?

But if the content is solid, over time and with participation, the traffic should grow.

My traffic log taunts me and calls me names. It’s the every once and awhile e-mail from one of the lurkers that keeps me going. I’m a camel that way I guess.

By: On Message from Wagner Communications

On Message from Wagner Communications — Tue, 29 Nov 2005 01:44:48 +0000

Screaming In The Public Relations Echo Chamber

I have to be honest … the audience for my blog is not what I expected when I started 11 months ago.

I thought I would be able to create a site of interest for local PR practitioners and clients. But very few Houston PR pros ever make it here … f…