At this year’s PowerPoint Live User Conference (Sep 17-20, San Diego), they are going to offer a track called Beyond PowerPoint. Publicizing that fact got several people thinking and wondering out loud: what lies beyond PowerPoint? Author of the ‘Visual Being’ blog, Lee Potts, has a pretty good idea of some of the topics that [...]
{ 0 comments }
I don’t know if you also subscribe to the D*I*Y Planner feed, but Steve Sharam has been keeping me entertained ever since he first started writing for the site. The man is just SO funny! Here’s a link to his posts on Doug’s planner site – and here is his own website that he runs [...]
{ 0 comments }
Go on, you know you want to…Massive hat-tip to Stuart Bruce Technorati: Stuart Bruce, Net DisasterRelated post: “Who will buy this wonderful web2.0 PR morning?” Tweet
{ 0 comments }
Show no. 26 of Better Communication Results the podcast is now available for download and in this show I look at how you can advance your career by monitoring your own behaviour. At just 8 minutes and 14 seconds long — and worksafe — it’s a bargain! 00:01 Introduction00:26 Advance your career by monitoring your [...]
{ 13 comments }
I am just blown away! A few days ago I posted about the frustration I experience when blogging, that I have to actually visit a blog post to find the (not always present or easily discoverable) trackback uri. As a result of a different post Jack from CurioStudio, the developers of the free rss aggregator [...]
{ 2 comments }
Vital! And don’t dismiss this post just because you (erroneously) believe that headlines are just the stuff you see in sales copy. Headlines are everywhere: Newspaper articles Reports Memos Email subject lines The main wording on advertising billboards How you grab your teenager’s attention as they are walking out the door. Now, do you really [...]
{ 4 comments }
Courtesy of both Andrea Weckerle and DdotHill, I have finally gotten around to sorting out the other big meme going round the blogosphere at the moment… Looks like studying psychology was a complete waste of time — I should have been reading for an English Lit honours instead, or else auditioning for NIDA (and my [...]
{ 4 comments }
Calling all css designers Call out to the wild: “Anyone interested in a design project?” If you are a budding designer, keen to try designing for blogs and websites, or else you know someone who is, then please get in contact. Loose requirements: Must be a design that works for both this blog and my [...]
{ 29 comments }
Check out my ‘techies talking with non-techies’ blog G’day, New post over on my ‘techies talking with non-techies’ blog: Nonverbal communication: advance your career by monitoring your behaviourWhen looking at how to advance your career there is one area in particular that needs paying attention to: controlling your own behaviour. More… Tweet
{ 0 comments }
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
Business Proposal Software - Accurately quote your business proposals, multiply your profitability, brand yourself as a top professional and close the sale. Proposal Kit helps you demonstrate that you are the right professional for your customers. Proposal Kit has been proven for over a decade as the mission-critical, easy, customizable and accurate solution for how to write a proposal.
Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
These links open in new browser window
Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
