Fellow compatriot and all-round good egg Trevor Cook makes a very wise (dare I say ‘sound’?) comment regarding the [favourite phrase of Neville Hobson rapidly approaching:] ‘monetising‘ of podcasts and blogs.
Trevor points out:
Blogs and podcasts work for people who don’t need to maximise their audience but who do want to reach specific audiences without having to deal with people (journalists and editors) who are in the business of maximising audiences.
Maximising the audience distorts and simplifies, blogs and podcasts allow depth and cater to people who are interested. Whereas newspapers, as Evelyn Waugh famously remarked, are written for people who aren’t interested.
As always, well put Trevor.
