Since he started blogging a little while ago, Ron Shewchuk has been a source of great content.
Always interesting, often exceedingly so, Ron brings a welcome sagacity to this sometimes overheated environment called the ‘comms’ end of the blogosphere.
So it was with great relish and enjoyment that I read his second post on the future of employee comms.
Every single one of his four points I wholeheartedly agree with, as do I agree with his concluding comment:
So what roles and skills to employee communicators need to thrive in this fragmented, unforgiving, and promising future? I say they’re the same things that have always separated great practitioners from the stupid corporate propagandists who give our profession a bad name.
To succeed, we need what we’ve always needed — a sound set of values and principles ? the intelligence to understand and interpret the needs of our organizations?.and an ability to know our employee audiences – what they think, how they feel, and how we can effectively reach them. The future is different only in the fact that there will be many more ways to reach them than ever before – and even more ways for them to respond, positively or negatively, to what we do.
Wise words indeed, Ron.
“The future is different only in the fact that there will be many more ways to reach them than ever before”
If you don’t already have Ron’s feed in your aggregator, might I suggest you add it today?
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