Clippings

by Lee Hopkins on March 23, 2006 · 4 comments

in miscellaneous

clippingsOn FIR #121:

  • David Phillips’ report — brilliant!
     
  • IABC Gold Quill awards — you mean I should have entered my blog, after all? What put me off was the measurement focus — how do you measure social media? By rss/feedblitz subscribers? So my blog is half as successful as, say, Neville, or one eleventh as Rubel’s?
     
  • The idea that the ‘milling throng’ can determine editorial content — Hollywood celebrities are already ‘playing’ the paparazzi at their own game by working ‘quietly’ with certain paparazzi to give them ‘exclusives’ at the expense of their camera-toting colleagues, making one wonder how many of the ‘exclusive stories’ in the gossip rags by ‘undercover reporters’ are great PR management by the stars themselves.Thus, in the same way a record company can go out and buy a few thousand singles in a few record shops on a weekend to boost their latest releases in the charts, so the stars can manage their fans and favourite paparazzi to manage the ‘shock rags’ content.

News:

  • BBC to re-invent online broadcasting: “He also showed off the BBC’s Integrated Media Player (iMP), designed to allow users seven-day access to TV shows. The iMP, which uses peer-to-peer technology to distribute BBC content across the internet, has been undergoing extensive user trials.” Cool!
     
  • US debt allowed to go to US$9 trillion — anyone else worried by this?
     

General comms stuff:

  • http://www.hollandcomm.com/ Robert J Holland, ABC

    You are not alone in being “put off” by the focus on measurement in IABC’s Gold Quill Awards. Many communicators resist measurement of their work. However, your comment reveals your misunderstanding of effective communication measurement.

    Measuring rss subscribers would be missing the point. What is the purpose of your blog? Why do you write it in the first place? What do you hope to change? Whom do you wish to influence? Start with the desired result or impact you want your blog to have. Then figure out how to prove you are successful at achieving that desired result.

    I would think you want more than simply to have a list of 100 or 1,000 or 10,000 subscribers. I would guess your desired result goes much deeper than numbers.

    How will you know this blog is a good use of your time?

  • http://www.hollandcomm.com Robert J Holland, ABC

    You are not alone in being “put off” by the focus on measurement in IABC’s Gold Quill Awards. Many communicators resist measurement of their work. However, your comment reveals your misunderstanding of effective communication measurement.

    Measuring rss subscribers would be missing the point. What is the purpose of your blog? Why do you write it in the first place? What do you hope to change? Whom do you wish to influence? Start with the desired result or impact you want your blog to have. Then figure out how to prove you are successful at achieving that desired result.

    I would think you want more than simply to have a list of 100 or 1,000 or 10,000 subscribers. I would guess your desired result goes much deeper than numbers.

    How will you know this blog is a good use of your time?

  • http://leehopkins.net/ Lee

    Thanks for your thoughtful comment, Robert. I guess the challenge is that this blog, being within a new medium, has no purpose other than being an experiment. Any ‘satisfaction’ or ‘success’ is a purely intrinsic one…

    I know that Neville, for example, has leveraged his blog into business and speaking opportunities (although I wonder how much is a cross-pollination effect from FIR). I have/had no such dreams. My ‘main’ website (www.LeeHopkins.com) is where I look to ‘pick up’ business (and it *has* been successful at that); my blog is purely an outlet for my creative bent and a way of joining into a conversation with other thought leaders.

    But to put a *measurement* on that… tough one. If it wasn’t for that, I probably would have entered my blog (I am proud of my often humorous use of retro images). Sounds like I might have picked up a ‘best and fairest’ medal for doing so…

  • http://leehopkins.net Lee

    Thanks for your thoughtful comment, Robert. I guess the challenge is that this blog, being within a new medium, has no purpose other than being an experiment. Any ‘satisfaction’ or ‘success’ is a purely intrinsic one…

    I know that Neville, for example, has leveraged his blog into business and speaking opportunities (although I wonder how much is a cross-pollination effect from FIR). I have/had no such dreams. My ‘main’ website (www.LeeHopkins.com) is where I look to ‘pick up’ business (and it *has* been successful at that); my blog is purely an outlet for my creative bent and a way of joining into a conversation with other thought leaders.

    But to put a *measurement* on that… tough one. If it wasn’t for that, I probably would have entered my blog (I am proud of my often humorous use of retro images). Sounds like I might have picked up a ‘best and fairest’ medal for doing so…

Previous post:

Next post: