On FIR #121:
- David Phillips’ report — brilliant!
- IABC Gold Quill awards — you mean I should have entered my blog, after all? What put me off was the measurement focus — how do you measure social media? By rss/feedblitz subscribers? So my blog is half as successful as, say, Neville, or one eleventh as Rubel’s?
- The idea that the ‘milling throng’ can determine editorial content — Hollywood celebrities are already ‘playing’ the paparazzi at their own game by working ‘quietly’ with certain paparazzi to give them ‘exclusives’ at the expense of their camera-toting colleagues, making one wonder how many of the ‘exclusive stories’ in the gossip rags by ‘undercover reporters’ are great PR management by the stars themselves.Thus, in the same way a record company can go out and buy a few thousand singles in a few record shops on a weekend to boost their latest releases in the charts, so the stars can manage their fans and favourite paparazzi to manage the ‘shock rags’ content.
- BBC to re-invent online broadcasting: “He also showed off the BBC’s Integrated Media Player (iMP), designed to allow users seven-day access to TV shows. The iMP, which uses peer-to-peer technology to distribute BBC content across the internet, has been undergoing extensive user trials.” Cool!
- US debt allowed to go to US$9 trillion — anyone else worried by this?
General comms stuff:
- Ron on HR versus Comms in the corporate struggle: a great conversation happening
- Major Aussie lawyers encourage a corporate blog policy for their clients (thanks, Trev)
- “Why squander [negative space] when you can use it to generate an incremental cross-brand revenue stream…?” Harold Moonbayer”: Garr Reynolds illuminating marketing-speek at the speed of brilliance
- Dan York is interested in comparing sign-ups via rss versus Feedblitz/email: my experience is that it depends on your audience; readers of this blog = tech savvy = rss but readers of a psychology blog = not tech savvy = email signup
- The naked truth about teleworkers: why so many teleworkers demand leather chairs
- Don’t forget to attach the attachment: Andy offers a way of saving face in the corporate email jungle
- Builders — please stop and finish your work before going on to the ‘next cool thing’. Wise words from Seth