Over the last, say, 72 hours as I type this, the blogosphere has born witness to another spectacular example of how individuals across the globe can band together for a common cause, and band together in what seems to be a blink of an eye.
From being personally attacked by a mainstream non-identity who apparently has a penchant for self-congratulatory ‘put downs’ on others, my erstwhile and fabulous brother-in-arms Allan Jenkins has launched, by a simple innocent post, a groundswell of a movement.
Co-entitled “I am nobody”, the International Association of Nobodies now has a blog, a Squidoo lens, a Cafe Press store, a series of logos you can put on your blog to signify your support for the Association, an upcoming wiki, an email newsgroup, a possible forthcoming podcast and a massive backlog of similar nobodies clamouring to join, and who poor Allan is frantically signing up as fast as he can, whilst in the final stages of major renovations at Schloss Jenkins.
What is the aim of this rag-tag collection of nobodies? Well, this is still being discussed in a conversational manner, but a couple of themes have emerged.
- To show the mainstream media the power of the blogosphere to rally around a cause
- To create yet another example for corporates the rapid project development and implementation power of social media. If a bunch of motivated individuals across the globe can, in their own time, develop such a coherent and instantly operable project management outcome — comprising information construction and delivery mechanisms, strategic and tactical outcomes and major and micro levels, and the willing co-operation of people never likely to meet each other face-to-face, and all at next to no cost — then how beneficial can this be to businesses of any size?
All it would take is for a few of my nobody colleagues to collaborate and write up the steps they went through to create the various outcomes, have it edited by, say, Sallie Goetsch, and there would be a project management ‘how to’ book and course that any publisher and training company would snap up in an instant and make a tidy profit from.
One of the fiscal outcomes for the Association, suggested very early on by Gary Goldhammer and agreed to by everyone, is that any revenues generated by the Association go to charity. So nobody profits, but a bunch of nobodies can yet again do some good for those less fortunate than themselves.
As Allan himself pointed out as the Association started coalescing, the ‘then’ members read like a ‘dream team’ of communicators. As the meme spreads, the ‘dream team’ will become an organisation of dreamers and do-ers from all walks of life who take pride in not having the oxygen of publicity, or like Rubel and Scoble, having an “el” phonetic at the end of their name — although I note that our much-loved kick-starter of this whole movement, Andrea Weckerle, is dangerously close to being a ‘somebody’ because of the “el” phonetic in her name.
These nobodies, the un-sung and, like me, un-read members of any community, can now have a ‘voice’, feel that they are not alone and have something to belong to.
I’m a nobody, and very proud to be so.