A t the suggestion of Pidge (I wonder if he is the half-brother of Midge, the infamous Midge Ure of Ultravox and Live Aid fame? He’s probably ridgy-didge anyway…), I am testing out Zoundry, a new blog editor.
The list of what it claims it can do is impressive and so far I’ve used it to create two posts offline — this one and my post about Trevor Cook and PR ethics.
As to whether this editor will stand the test of time, one has to wait and see, but I was heartened to see that it installed quickly and simply, found this blog with no hassles and once I entered my username and password immediately started downloading my old posts so I could cross-reference them if necessary.
The layout is very reminiscent of typical web applications like Dreamweaver, et al. You instinctively understand what most of the buttons are for, and the developers have gone to the trouble of giving you handy ‘how to use this’ tips in their rollovers. So that, for example, if you place your mouse over the text box where you can enter tags, it tells you to enter a comma separated list of tag words. Handy.
One peeve is the damned nuisance of having to go online to access the help files. How can I do that if I am using it as an offline editor and need to know something — like how to add technorati tags to my post? It turns out that just adding the tags into the requisite text box does all you need — when the post is published it auto-includes those tags. But I had to go online to find that out — how hard would it be to include the help file (a single html web page, see below) in the program folder?
It also doesn’t convert two or three hyphens to an em-dash, and so I immediately miss BlogJet’s very handy ‘auto-correct’ feature, wherein I could type the letters ‘bcr’ and it would automatically replace them with a fully coded link to my blog, as an example. So I can’t even set it to turn three hypens into an em-dash automatically. No doubt ‘ordinary’ bloggers don’t use em-dashes, but I know that a subset of bloggers called ‘business communicators based in the Adelaide Hills’ does.
The user ‘manual’ (actually, one long toilet roll of a webpage, 37 A4 sheets) is quite comprehensive and with only a couple of grammatical mistakes (probably caused by tired eyes typing at 4am) I am impressed with the user-friendliness of it all.
The first impression I get is of a bunch of developers who are actually trying really hard to ‘get it right’. I have yet to test the image uploading capabilities of it, but the developers seem to have thought of many, if not all, eventualities — and more importantly go to the trouble of explaining in clear English why you are unable to do something.
There are lots of options available to you when you right mouse click, which also helps, plus a useful smattering of keyboard shortcuts. The developers really do seem to have gone a few extra yards to make their tool a useful one.
One little piece of coding I found on their support website really did tickle me — by adding a small bit of code into GreatNews, my aggregator of choice, I can ‘blog it’ any post I read, meaning I can automatically power up a fresh blog post in Zoundry from a text link on the bottom of each post in GreatNews, complete with link to the original post. I have yet to try this out, not being able to connect to the internet as I write this, and if it works will be very impressed. As I type, just hitting the ‘blog it’ link on a post opens up a new, empty tab in greatNews. So perhaps I need to find out a bit more about how to get this particular piece of jiggery-pokery to work.
A small bell of alarm rings in the back of mind because it is a free application. So how is the development funded? It seems that the developers want you to subscribe to their third-party referral system, for which they take a cut of your earnings and you get a potentially nifty blog editor for free.
I’ll road test that part of their offering this week and let you know how I get on. What concerns me is that such a ‘double-edged’ offering might put off potential users, who see a referral system attached and so instantly dismiss the blog editor as a low-value loss-value leader into a referral or multi-level marketing system. I don’t think it is, but it is certainly an impression that crossed my mind.
With the fiasco of the last fortnight still fresh in my mind, I am not likely to be forgiving if the software turns out, like other tools before it, to promise more than it delivers.
My biggest hope is still that Microsoft or some other mainstream development house buys one of these fledgling web2.0 startups and turns a good idea into a thoroughly robust one. It’s probably Zoundry’s hope, too…


















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