Courtesy of some dear friends that I’ve known since high school (some 30-something years), I got hold of a long-cherished album on cd.
I only had the vinyl version of ‘Status Quo Live’ and hadn’t listened to it in years.
But with the arrival of the borrowed cd version I could load up my mp3 player, jig my head up and down on the bus and cause worried glances from my early-morning bus-riding colleagues.
What’s this got to do with business comms?
Well, the beginning of the cd is a classic ‘opening’, the sort of opening that, at a concert, has you shouting and cheering your lungs out before the band has even walked on stage, so that when they do the whole place erupts…
I only have to hear the opening few bars and Frank Rossi’s “Ow are ya then, awright? Can we have a bit of bounce, eh?” and I can imagine the crowd bouncing up and down in time, just as I have done at many a Quo concert myself from the mosh pit.
It’s the same sort of powerful opening that graces my son’s Slipknot live cd, albeit a completely different style of band. The MC, from the cover of darkness, apologetically announces that due to illness the gig is cancelled, and that the ticket vendors will be organising refunds or alternatives. The crowd, probably not comprising your average church goer, goes mental with frustration.
And then the band walks on… and you can imagine the noise!
Again… what’s this to do with business comms?
Well, what sort of opening do you have to your comms pieces? Do they make the audience want to join in the fun before you’ve even started? Do they make the pulse race? The heart beat faster? Your eyes widen in anticipation?