G'day! Thanks for returning!
W ord reached my eyes this week that MySpace is about to launch an Aussie version.
Rupert Murdoch’s digital news arm, News Interactive, has been working with various major sponsors and advertisers to prepare for the launch.
Whilst I was initially interested in taking advertising on the front page of the site, finding out that it would cost me $750,000 per day somewhat quenched my thirst for media exposure.
But opening up a local ’space’ makes sense, seeing as how there are reportedly 800,000 Australians already registered to use the U.S. site, a figure increasing by 5-6,000 a day.
According to one media strategist, Leanne Brinkies, social networking is about to hit the mainstream.
“It’s the latest trend for online; we’ve passed the level of early adopters and it’s now reached the level of early majority in the market. There are good opportunities for some of our clients [in being involved].”
The U.S. site claims around 68 million members world-wide, which is nothing to sneeze at. Companies who still hold on to the antidiluvian idea that the blogosphere is of no real interest to them should take note. Nothing travels faster than bad news, and the blogosphere has shown itself extremely adept at turning a molehill into a mountain.
If you are a company that’s wondering if you should be considering monitoring or participating in the blogosphere, the simple answer is ‘Yes. Now!‘
Get online before those who would spread ill-feeling about you do. Build up a reserve of online goodwill before some crisis comes to challenge you.
Want help with this ‘Brave New World’ as Aldous Huxley might have said? Email me.
p.s. The ‘Bloody Hell’ bikini girl, Lara Bingle, is a full-time model – here’s her agency details.
101 ways to power-up your writing.
