Better Desirable Roasted Communications Café chat #2
Lee opines that many of the principles of fiction writing can be applied to business writing — that the steps of story formation, encoding, weaving, and reception are much the same in both genres. Allan is skeptical: perhaps the thinking process is similar, but should a business story be presented like fiction? Allan favors putting conclusions up front in business.
Allan mulls over what the polarization between the creative class and non-creative class will mean for business communication over the next few years. Lee is skeptical: nothing that some good niche-marketing won’t fix.
Lee and Allan discuss virtual teams and wonder when leading PR/communication bloggers might start banding together in virtual teams for client service. All in all, 18 minutes of good ol’ fashioned insight and mental sparks.
Agree with them? Disagree? Drop your comments on this post, or send a Waxmail to ‘comments at commscafe dot com’.