More fresh brew over at the Cafe

by Lee Hopkins on May 23, 2006 · 7 comments

in Uncategorized

BThe Better Desirable Roasted Communications Cafe is again open for business!etter Desirable Roasted Communications Café chat #2

With Lee Hopkins and Allan Jenkins.

Lee opines that many of the principles of fiction writing can be applied to business writing — that the steps of story formation, encoding, weaving, and reception are much the same in both genres. Allan is skeptical: perhaps the thinking process is similar, but should a business story be presented like fiction? Allan favors putting conclusions up front in business.

Allan mulls over what the polarization between the creative class and non-creative class will mean for business communication over the next few years. Lee is skeptical: nothing that some good niche-marketing won’t fix.

Lee and Allan discuss virtual teams and wonder when leading PR/communication bloggers might start banding together in virtual teams for client service. All in all, 18 minutes of good ol’ fashioned insight and mental sparks.

Mentioned in this show:
Richard Florida
Copenhagen Institute for Futures Studies
Constantin Basturea
The pdf that Lee talks about is here.

Download [8mb] and listen right now, and don’t forget to subscribe to the RSS feed to catch every sparkling discussion as Allan and Lee pass the coffee pot around.

Agree with them? Disagree? Drop your comments on this post, or send a Waxmail to ‘comments at commscafe dot com’.



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  • http://ben.hamilton.id.au/ Ben Hamilton

    I think perhaps there are more than two people listening… :-)

    Enjoyed listening to this.

  • http://ben.hamilton.id.au/ Ben Hamilton

    I think perhaps there are more than two people listening… :-)

    Enjoyed listening to this.

  • http://ben.hamilton.id.au/ Ben Hamilton

    Thinking about this more, and to add to this conversation, I think that Virtual Teams are already happening in a fashion.

    As an example, I know your utilising the resources of many for the benefit of your clients (I’m one of those ‘happy to be used’ resources).

    I’m sure many PR and Comms folk are utilising others be it for web hosting, podcasting help, graphic design, printing and much more that has only happend because of the conversations taking place, it all contributes to the loose creation of ‘virtual teams’.

    Sure it can get neater, even more formalised, but it’s happening nonetheless.

  • http://ben.hamilton.id.au/ Ben Hamilton

    Thinking about this more, and to add to this conversation, I think that Virtual Teams are already happening in a fashion.

    As an example, I know your utilising the resources of many for the benefit of your clients (I’m one of those ‘happy to be used’ resources).

    I’m sure many PR and Comms folk are utilising others be it for web hosting, podcasting help, graphic design, printing and much more that has only happend because of the conversations taking place, it all contributes to the loose creation of ‘virtual teams’.

    Sure it can get neater, even more formalised, but it’s happening nonetheless.

  • Pingback: Lee’s new Better Communication Results

  • http://leehopkins.net/ Lee

    You’re right, of course, Ben. You found me and I then in return I have worked with you to further the online aims of my clients (and I fully intend that relationship to continue and grow).

    It is, perhaps, by the COMBINED result of ‘trust’ based on length of time and ‘trust’ based on proven, verified results, that will be the best measure of success in choosing a pan-global consultancy team.

  • http://leehopkins.net Lee

    You’re right, of course, Ben. You found me and I then in return I have worked with you to further the online aims of my clients (and I fully intend that relationship to continue and grow).

    It is, perhaps, by the COMBINED result of ‘trust’ based on length of time and ‘trust’ based on proven, verified results, that will be the best measure of success in choosing a pan-global consultancy team.

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