Better Desirable Roasted Communications Café chat #2
Lee opines that many of the principles of fiction writing can be applied to business writing — that the steps of story formation, encoding, weaving, and reception are much the same in both genres. Allan is skeptical: perhaps the thinking process is similar, but should a business story be presented like fiction? Allan favors putting conclusions up front in business.
Allan mulls over what the polarization between the creative class and non-creative class will mean for business communication over the next few years. Lee is skeptical: nothing that some good niche-marketing won’t fix.
Lee and Allan discuss virtual teams and wonder when leading PR/communication bloggers might start banding together in virtual teams for client service. All in all, 18 minutes of good ol’ fashioned insight and mental sparks.
Mentioned in this show:
Copenhagen Institute for Futures Studies
The pdf that Lee talks about is here.
Agree with them? Disagree? Drop your comments on this post, or send a Waxmail to ‘comments at commscafe dot com’.