Comments on: Are we wasting our time and energy? http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/ innovative communication for innovative communicators Tue, 07 Feb 2012 15:39:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Simon Wakeman » Keeping pace with Web 2.0 http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-897 Simon Wakeman » Keeping pace with Web 2.0 Sun, 23 Jul 2006 06:00:39 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-897 [...] Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients. [...] [...] Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients. [...]

]]> By: Lee http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-896 Lee Wed, 31 May 2006 05:46:58 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-896 Hey everyone -- sorry for the delay in commenting; technology issues (as yet still unresolved). Thanks to everyone for extremely clever insight and wisdom -- we really DO belong to a smart bunch of folks, don't we?! It's my honour to be a part of the group. I agree that the 'pitching' dance has to be right -- and the risk that I haven't been pitching to the right companies, Stephen. I also agree with Dave that with *any* technology we need to demonstrate ROI over CoolFactor; it's heartening to see at least one evangelist trying to shout from the rooftops in a language that small/medium sized businesses will (hopefully) understand; thanks for the link, Allan -- I'll blog it later today so that my small business clients who subscribe to my feed might follow it and be pleasantly surprised. But I save Paull's comment for the 'comment of the week': "The crowd’s going to starting catching up - they just haven’t realised they’re behind yet." Now, THAT'S optimism!! :-) Hey everyone — sorry for the delay in commenting; technology issues (as yet still unresolved).

Thanks to everyone for extremely clever insight and wisdom — we really DO belong to a smart bunch of folks, don’t we?! It’s my honour to be a part of the group.

I agree that the ‘pitching’ dance has to be right — and the risk that I haven’t been pitching to the right companies, Stephen. I also agree with Dave that with *any* technology we need to demonstrate ROI over CoolFactor; it’s heartening to see at least one evangelist trying to shout from the rooftops in a language that small/medium sized businesses will (hopefully) understand; thanks for the link, Allan — I’ll blog it later today so that my small business clients who subscribe to my feed might follow it and be pleasantly surprised.

But I save Paull’s comment for the ‘comment of the week’: “The crowd’s going to starting catching up – they just haven’t realised they’re behind yet.” Now, THAT’S optimism!! :-)

]]> By: Lee http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-5127 Lee Wed, 31 May 2006 05:46:00 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-5127 Hey everyone -- sorry for the delay in commenting; technology issues (as yet still unresolved). Thanks to everyone for extremely clever insight and wisdom -- we really DO belong to a smart bunch of folks, don't we?! It's my honour to be a part of the group. I agree that the 'pitching' dance has to be right -- and the risk that I haven't been pitching to the right companies, Stephen. I also agree with Dave that with *any* technology we need to demonstrate ROI over CoolFactor; it's heartening to see at least one evangelist trying to shout from the rooftops in a language that small/medium sized businesses will (hopefully) understand; thanks for the link, Allan -- I'll blog it later today so that my small business clients who subscribe to my feed might follow it and be pleasantly surprised. But I save Paull's comment for the 'comment of the week': "The crowd’s going to starting catching up - they just haven’t realised they’re behind yet." Now, THAT'S optimism!! :-) Hey everyone — sorry for the delay in commenting; technology issues (as yet still unresolved).

Thanks to everyone for extremely clever insight and wisdom — we really DO belong to a smart bunch of folks, don’t we?! It’s my honour to be a part of the group.

I agree that the ‘pitching’ dance has to be right — and the risk that I haven’t been pitching to the right companies, Stephen. I also agree with Dave that with *any* technology we need to demonstrate ROI over CoolFactor; it’s heartening to see at least one evangelist trying to shout from the rooftops in a language that small/medium sized businesses will (hopefully) understand; thanks for the link, Allan — I’ll blog it later today so that my small business clients who subscribe to my feed might follow it and be pleasantly surprised.

But I save Paull’s comment for the ‘comment of the week’: “The crowd’s going to starting catching up – they just haven’t realised they’re behind yet.” Now, THAT’S optimism!! :-)

]]> By: Allan Jenkins http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-895 Allan Jenkins Sun, 28 May 2006 17:09:54 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-895 After making my last comment, I found this post over at Scoble & Israel. http://redcouch.typepad.com/weblog/2006/05/i_just_love_paj.html After making my last comment, I found this post over at Scoble & Israel.

http://redcouch.typepad.com/weblog/2006/05/i_just_love_paj.html

]]> By: Allan Jenkins http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-5126 Allan Jenkins Sun, 28 May 2006 17:09:00 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-5126 After making my last comment, I found this post over at Scoble & Israel. http://redcouch.typepad.com/weblog/2006/05/i_just_love_paj.html After making my last comment, I found this post over at Scoble & Israel.

http://redcouch.typepad.com/weblog/2006/05/i_just_love_paj.html

]]> By: Allan Jenkins http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-894 Allan Jenkins Sun, 28 May 2006 16:22:02 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-894 Stick with it. I have the same feeling, but I had the same feeling in 1994-1997 with Web 1.0. No one bought it at first, then a few said "yeah... ok, but..." ... and then, whoosh... from 1997-2001, I didn't bill one hour for off-line communication consulting. Dave Traynor makes a good point: we need to prove benefit in both improved communication and in better use of resources. Frankly, I think we all get a bit too evangelistic about the first, and spend too little on the second -- I know I'm guilty of it. Stick with it. I have the same feeling, but I had the same feeling in 1994-1997 with Web 1.0. No one bought it at first, then a few said “yeah… ok, but…” … and then, whoosh… from 1997-2001, I didn’t bill one hour for off-line communication consulting.

Dave Traynor makes a good point: we need to prove benefit in both improved communication and in better use of resources. Frankly, I think we all get a bit too evangelistic about the first, and spend too little on the second — I know I’m guilty of it.

]]> By: Allan Jenkins http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-5125 Allan Jenkins Sun, 28 May 2006 16:22:00 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-5125 Stick with it. I have the same feeling, but I had the same feeling in 1994-1997 with Web 1.0. No one bought it at first, then a few said "yeah... ok, but..." ... and then, whoosh... from 1997-2001, I didn't bill one hour for off-line communication consulting. Dave Traynor makes a good point: we need to prove benefit in both improved communication and in better use of resources. Frankly, I think we all get a bit too evangelistic about the first, and spend too little on the second -- I know I'm guilty of it. Stick with it. I have the same feeling, but I had the same feeling in 1994-1997 with Web 1.0. No one bought it at first, then a few said “yeah… ok, but…” … and then, whoosh… from 1997-2001, I didn’t bill one hour for off-line communication consulting.

Dave Traynor makes a good point: we need to prove benefit in both improved communication and in better use of resources. Frankly, I think we all get a bit too evangelistic about the first, and spend too little on the second — I know I’m guilty of it.

]]> By: Simon Wakeman http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-893 Simon Wakeman Thu, 25 May 2006 20:23:47 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-893 Hi Lee, Spot on post. I do a lot of PR and marketing for a local authority in the UK. I regularly higlight the direction the web is going in, and what new PR channels look like in the web 2.0 world. But that doesn't mean it's right for their activities at the moment. It is great being an evangelist and always trying to move things forward, but it can be a lonely place to be. The world will catch up when it's ready, but without people like us pushing the envelope the world would move forward a lot slower, and would be a lot more boring place to work in our business. cheers, sw ps have listened to every podcast so far -keep up the good work! Hi Lee,
Spot on post. I do a lot of PR and marketing for a local authority in the UK. I regularly higlight the direction the web is going in, and what new PR channels look like in the web 2.0 world.

But that doesn’t mean it’s right for their activities at the moment.
It is great being an evangelist and always trying to move things forward, but it can be a lonely place to be.

The world will catch up when it’s ready, but without people like us pushing the envelope the world would move forward a lot slower, and would be a lot more boring place to work in our business.

cheers,
sw

ps have listened to every podcast so far -keep up the good work!

]]> By: Simon Wakeman http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-5124 Simon Wakeman Thu, 25 May 2006 20:23:00 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-5124 Hi Lee, Spot on post. I do a lot of PR and marketing for a local authority in the UK. I regularly higlight the direction the web is going in, and what new PR channels look like in the web 2.0 world. But that doesn't mean it's right for their activities at the moment. It is great being an evangelist and always trying to move things forward, but it can be a lonely place to be. The world will catch up when it's ready, but without people like us pushing the envelope the world would move forward a lot slower, and would be a lot more boring place to work in our business. cheers, sw ps have listened to every podcast so far -keep up the good work! Hi Lee,
Spot on post. I do a lot of PR and marketing for a local authority in the UK. I regularly higlight the direction the web is going in, and what new PR channels look like in the web 2.0 world.

But that doesn’t mean it’s right for their activities at the moment.
It is great being an evangelist and always trying to move things forward, but it can be a lonely place to be.

The world will catch up when it’s ready, but without people like us pushing the envelope the world would move forward a lot slower, and would be a lot more boring place to work in our business.

cheers,
sw

ps have listened to every podcast so far -keep up the good work!

]]> By: Dave Traynor http://www.leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/comment-page-1/#comment-892 Dave Traynor Thu, 25 May 2006 15:45:46 +0000 http://leehopkins.net/2006/05/25/are-we-wasting-our-time-and-energy/#comment-892 Lee -- You raise a good point. But I think the effort is worth it. Like it or not, you are at the forefront of implementing these new ideas in businesses. And that is a tough job. In some ways, it's easy to come up with great ideas -- and the Web gives companies an easy way to throw them out there for widespread consumption. But businesses have a responsibility to be be, well, responsible. They can't just try out every new idea and see how things go. So they need need to be convinced that it's worth their while and that it will ultimately be good for shareholders, customers and employees alike. One thing I've noticed is that for an idea to gain traction, it has to be proven to be a time-saver. People are too busy to implement something that means more work - either for them or their team - no matter how appealing the results might be. So we need to come up with a way to demonstrate how implementing these Web 2.0 ideas will result in improvements across the board - time savings, costs savings, revenue generation etc. If not, they won't fly. Lee — You raise a good point. But I think the effort is worth it. Like it or not, you are at the forefront of implementing these new ideas in businesses. And that is a tough job. In some ways, it’s easy to come up with great ideas — and the Web gives companies an easy way to throw them out there for widespread consumption. But businesses have a responsibility to be be, well, responsible. They can’t just try out every new idea and see how things go. So they need need to be convinced that it’s worth their while and that it will ultimately be good for shareholders, customers and employees alike.

One thing I’ve noticed is that for an idea to gain traction, it has to be proven to be a time-saver. People are too busy to implement something that means more work – either for them or their team – no matter how appealing the results might be. So we need to come up with a way to demonstrate how implementing these Web 2.0 ideas will result in improvements across the board – time savings, costs savings, revenue generation etc. If not, they won’t fly.

]]>