May 2006

New post on ‘PR’ vs ‘Comms’

by Lee Hopkins on May 18, 2006 · 0 comments

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I‘ve sent my first post over to Ross Monaghan’s great TheMediaPod blog. Ross is a lecturer at Deakin University in Victoria and set the blog up, in the style of Robert French’s marcomblog, to encourage his PR/Comms students to engage in social media, particularly podcasts. The post comprises a lop-sided discussion on the differences, if […]

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Hearing from road warriors like you

by Lee Hopkins on May 18, 2006 · 4 comments

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Shel Holtz’s post today — “Hearing from road warriors like you” — on U.S. airline jetBlue and their clever piece of evangelist marketing (as in, get the product evangelists to market for you, for free) ties in, of course, with the idea of open source marketing. Says Shel: So I was delighted to read Cody’s […]

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The Better Desirable Roasted Communications Cafe is now open for business. Come on inside, grab a cup of Joe, and eavesdrop on Allan Jenkins and Lee Hopkins as they ‘chew the fat’ for 18 minutes on business communication issues. In today’s chat they’re discussing how to make that ‘first’ suggestion to a client or your […]

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Giving back to the yoof

by Lee Hopkins on May 17, 2006 · 0 comments

in miscellaneous

Ihad a fascinating conversation with Ross Monaghan yesterday. Ross is a lecturer in Comms and PR at Deakin University in Geelong, Victoria, and is always encouraging his students to engage in social media. This way, he says, students can bring a new, fresh perspective to PR agencies and employers because, as Allan Jenkins and I […]

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Clippings from the BetterComms garden

by Lee Hopkins on May 16, 2006 · 3 comments

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C lippings from the BetterComms garden… OneNote 2007 will ALSO allow blogging — yeah!! Says Chris Pratley: Over on the Word blog Joe Friend has broken the news about the new blogging support we’ve added to Word 2007. I’m happy to say that OneNote 2007 is also going to benefit, as a feature I have […]

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Word 2007 supports blogging

by Lee Hopkins on May 16, 2006 · 0 comments

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I knew it! Back a few episodes of For Immediate Release ago (I can’t remember which exact one), Neville and Shel and I engaged in a fractured conversation about blog editing software. ‘Fractured’ because I had ranted in yet another of my reports about the various software tools I had tried and failed with, and […]

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Blogging works for THIS business

by Lee Hopkins on May 15, 2006 · 0 comments

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“This is amazing!” One of my clients, Malcolm Robinson of Bower Place Psychology & Counselling, recently disappeared off the face of the earth. We were in the initial phase of a large web2.0 marketing and positioning campaign when all of a sudden my phone calls and emails to him were unanswered. Worried, I kept trying […]

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BBC starts to rock online world

by Lee Hopkins on May 15, 2006 · 0 comments

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The BBC has held its first virtual concert by renting an island on Second Life. Complete with virtual bouncers, around 400 online folks were able to be a part of the first virtual festival to feature professional acts. The Beeb has further plans to use the island as a place to showcase unsigned bands and […]

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Create your own newspaper story

by Lee Hopkins on May 12, 2006 · 2 comments

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Can you think of a few ways you can use this fun tool to spice up your emails, newsletters and press releases to your clients and your employees? Come on… try harder! Hat tip to Andrea for the idea. Technorati : fake newspaper

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Woe is no longer me

by Lee Hopkins on May 11, 2006 · 0 comments

in miscellaneous

Woe is no longer me “Happy days are here again!” Having discovered the pleasure of moleskines for myself, I can attest to Allan’s delight at his Moleskine lady’s return. Much joy and celebration at Schloss Jenkins tonight, I would guess… Technorati : allan jenkins, moleskine

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