Memories, like the corners of my mind…

by Lee Hopkins on June 21, 2006 · 9 comments

in miscellaneous

And this is what I look like in the morning

Young master Neville Hobson has been thrashing the gears of my memory with a recent post of his.

He was asking folks to share their favourite brand slogans (or promises) and he came up with a few that got my memory juices bubbling again…

  • L’Oreal: “Because you’re worth it”
  • Ronseal: “Does exactly what it says on the tin”
  • Tesco: “Every little helps”
  • I liked the shaver so much, I bought the company – for Remington Shavers


To which I would add some of my favourites from my time in England (12 years with time off for good behaviour), plus some Aussie favourites:

  • It’s the fish John West reject…
  • Stella Artois: ‘reassuringly expensive’ (although I believe they stole that from the tagline for the Podcast Asylum)
  • A Mars a day helps you work, rest and play
  • Trust British Paints? Sure can!
  • “We’re happy little Vegemites, as happy as can be…”
  • Because the lady loves Milk Tray
  • Put a tiger in your tank
  • Grosbies: they’re great, mate — woof!
  • Heineken: reaches the parts other beers can’t (or something like that)
  • Roses grow on you (for Cadbury Roses chocolates)
  • I’m wearing no knickers
  • Nibble Nobbies Nuts

And you KNOW that as I’m a lover of television advertising (really! they are very often better than the programs surrounding them) I’m now going to toddle off to bed and spend the whole night having adverts play themselves to me in my dreams and I’ll wake up exhausted. Thanks, Neville! Grrrrrr….. :-)

For your own taste of insomnia, try this website of British ads, courtesy of Pam Hobson

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  • http://ben.hamilton.id.au/ Ben Hamilton

    “Tough teeth Mrs Marsh!”

    I often quote this one when things don’t break as expected. :-)

  • http://ben.hamilton.id.au/ Ben Hamilton

    “Tough teeth Mrs Marsh!”

    I often quote this one when things don’t break as expected. :-)

  • http://youngie.prblogs.org/ Paull Young

    How about: ‘Is Don, Is Good’

  • http://youngie.prblogs.org Paull Young

    How about: ‘Is Don, Is Good’

  • Pingback: Better Communication Results

  • http://www.nevillehobson.com neville

    The knickers one sounds intriguing, Lee! What was the brand?

    How about this one: “Hello, boys!” – poster advertising in the mid 1990s for Wonderbra featuring Eva Herzigova. Here’s an example:

    http://www.thesun.co.uk/article/0,,5-2005460034,00.html

    And BTW, Wonderbra has a very cool website. Very good example of using Flash (no pun intended):

    http://www.experiencewonderyou.co.uk/

    On a normal note, there’s “Guinness is good for you.” From many years ago. I doubt they’d get away with that claim today.

  • http://www.nevillehobson.com/ Neville Hobson

    The knickers one sounds intriguing, Lee! What was the brand?

    How about this one: “Hello, boys!” – poster advertising in the mid 1990s for Wonderbra featuring Eva Herzigova. Here’s an example:

    http://www.thesun.co.uk/article/0,,5-2005460034,00.html

    And BTW, Wonderbra has a very cool website. Very good example of using Flash (no pun intended):

    http://www.experiencewonderyou.co.uk/

    On a normal note, there’s “Guinness is good for you.” From many years ago. I doubt they’d get away with that claim today.

  • http://leehopkins.net/ Lee

    Oh Neville — you DO bring back memories! I remember when Eva first appeared on a billboard in London with the “hello boys!” — stopped traffic!

    As did FCUK when it first appeared — everyone did a double-take wondering if they had REALLY seen what they THOUGHT they’d seen.

    How about this for memory lane, then: “Looks good, tastes good, and by golly it DOES you good!”

    The ‘no knickers’ was from a wonderful ad in the mid 80s featuring a very delightful blonde saying she had no knickers on (the undies she had on were so light you’d never know you were wearing them, allegedly). There was a punk pianist in the background (a local character and infamous Melbourne drummer named ‘Animal’) who, when the actress bent fully forward to look under the frill of her much-ruched dress, fell off his stool. Had to be seen to be believed and was just hilarious. Like all good drummers he had immaculate timing.

  • http://leehopkins.net Lee

    Oh Neville — you DO bring back memories! I remember when Eva first appeared on a billboard in London with the “hello boys!” — stopped traffic!

    As did FCUK when it first appeared — everyone did a double-take wondering if they had REALLY seen what they THOUGHT they’d seen.

    How about this for memory lane, then: “Looks good, tastes good, and by golly it DOES you good!”

    The ‘no knickers’ was from a wonderful ad in the mid 80s featuring a very delightful blonde saying she had no knickers on (the undies she had on were so light you’d never know you were wearing them, allegedly). There was a punk pianist in the background (a local character and infamous Melbourne drummer named ‘Animal’) who, when the actress bent fully forward to look under the frill of her much-ruched dress, fell off his stool. Had to be seen to be believed and was just hilarious. Like all good drummers he had immaculate timing.

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