There have been a million and one projects to work on, quotes to submit, clients to liaise with and family matters to keep on top of. And that’s just this afternoon!
All of which has made me reflect on how I spend what little time I choose to make available for social media.
I am by far not the first person to have considered the following, but having reached a point in my business activities where I have to make choices, here’s what I’m thinking. This is not the first time I’ve thought this, either.
There are two types of blogger — those who predominantly create links to other conversations and points of view of interest, and those who express opinions.
Depending on the time I have available, I may or may not be disposed to pay attention to the opinion bloggers. But I am more inclined to give my attention to them and increasingly less inclined to pay attention to a linkage blogger. With linkage bloggers, I find myself relying on a stand-out, knock-me-dead headline to induce me to follow any of the links I find on their posts.
For a long time one of my favourite bloggers has been Trevor Cook. I have read Trevor long enough now (for over a year) that I can tell when he has a full plate and when he has a bit of space. When his plate is full his posts are linkage posts; when he has a bit more time up his sleeve he gives insightful commentary. I love it when he gives insightful commentary. When he does he reminds me of Shel Holtz, who is and probably will always be one of the first two feeds I check. The man doesn’t just link, he’s confident enough about himself to give me a glimpse into his soul.
One of the reasons I spend so much time on my ‘Clippings‘ postings is that even though they are only linkage posts they also have enough commentary around them that someone who scan reads (and isn’t that all of us?) can get the gist of what I am linking to and why in order that they may make an informed decision as to whether to follow the link or not. Along with the commentary they will hopefully also ingest some inkling of my own soul and mind.
So, in light of that, I am reducing my ‘cappuccino’ reads even further. Seth Godin once stated that he only reads about six blogs; Allan Jenkins and I recently agreed that there are about 40 blogs which seem to cover the gamut of our industry — reading those on a semi regular basis brings us rapidly up to speed on what is of importance to our daily bread.
‘Attention’ is a commodity that has both finite properties and massive value to me at the moment. If you want my attention, give me something my brain can chew on, preferably with all the old DM verities of compelling headline, compelling sub-heads, great copy, powerful visuals that directly tie in with the copy, a caption to the image to explain its relationship so that I am in absolutely no doubt what the image is trying to tell me, and so on.
Not sure what I’m on about? Not sure you can deliver? Study Ted Nicholas. He is all you need to read. Trust me, I’m a psychologist…