Young Robbie starts his first day at his new school — I hope he makes friends

by Lee Hopkins on July 13, 2006 · 4 comments

Scoble has started his new job.

Good luck, mate!

Arrived at Podtech, new Rocketboom out

This morning, who woke us up? Tom Raftery from Ireland. We are so blessed to have friends from all over the world.

Now the work begins!

Technorati : podtech, robert scoble

http://scobleizer.wordpress.com/ Robert Scoble

Heheh! So far so good!
http://scobleizer.wordpress.com Robert Scoble

Heheh! So far so good!
http://www.leehopkins.net/ Lee

Looking forward to the posts, mate — and congrats on growing your subscriber numbers! You’ll have to move company more often!! 😉
http://www.leehopkins.net Lee

Looking forward to the posts, mate — and congrats on growing your subscriber numbers! You’ll have to move company more often!! 😉

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Recommended reading

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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!

Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.

In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.

The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.

Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!

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