How to alienate an audience

by Lee Hopkins on July 24, 2006 · 10 comments

in Uncategorized

Maestro Cook Ben Haslem points to a massive faux pas over at Australia’s leading nationally-distributed newspaper, The Australian (a Murdoch-owned paper).

The Australian is published and produced in Sydney, a city which whilst somewhat beautiful (well, the harbour at least) also has a reputation for being somewhat self-absorbed.

In a recent advert/editorial feature, drop-dead gorgeous photos of various scenic spots around Australia were published. The ‘competition’ winner was announced on the weekend, and the newspaper’s colour magazine printed the winning photo and a map of where the photo came from.

As Trevor says,

But I never thought Sydney-centricity could lead to the paper placing Adelaide on the eastern shore of Port Phillip Bay, south-east of Melbourne!!

How to alienate a large chunk of your audience — not even get the location of a State capital right!

As Trevor also points out in his comments, its akin to those dreadful maps which left Tasmania off.

Sydney’s reputation as a self-absorbed, self-centred city of ‘figjam’ (F@#k I’m Good, Just Ask Me’) inhabitants just got a further boost.


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  • Ben Haslem

    Lee,
    The post was actually mine.
    But I’ll avoid figjamin’ you LOL.
    Thanks for the trackback.
    Ben (three desks left of Trev)

  • Ben Haslem

    Lee,
    The post was actually mine.
    But I’ll avoid figjamin’ you LOL.
    Thanks for the trackback.
    Ben (three desks left of Trev)

  • http://www.author-izer.com/ Sallie Goetsch (rhymes with “s

    *snort* I never heard “figjam” before. I’ll have to start using that one. ;-)

  • http://www.author-izer.com Sallie Goetsch (rhymes with “sketch”

    *snort* I never heard “figjam” before. I’ll have to start using that one. ;-)

  • http://trevorcook.typepad.com/ Trevor Cook

    Actually, it was my colleague Ben Haslem who wrote the piece :)

  • http://trevorcook.typepad.com Trevor Cook

    Actually, it was my colleague Ben Haslem who wrote the piece :)

  • http://leehopkins.net/ Lee

    A thousand apologies, Ben!! I’m so used to seeing Trevor’s name on the posts that I just went ahead and blogged it as his. Ooops!

  • http://leehopkins.net Lee

    A thousand apologies, Ben!! I’m so used to seeing Trevor’s name on the posts that I just went ahead and blogged it as his. Ooops!

  • Ben Haslem

    Not a problem.

  • Ben Haslem

    Not a problem.

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