Maestro Cook Ben Haslem points to a massive faux pas over at Australia’s leading nationally-distributed newspaper, The Australian (a Murdoch-owned paper).
The Australian is published and produced in Sydney, a city which whilst somewhat beautiful (well, the harbour at least) also has a reputation for being somewhat self-absorbed.
In a recent advert/editorial feature, drop-dead gorgeous photos of various scenic spots around Australia were published. The ‘competition’ winner was announced on the weekend, and the newspaper’s colour magazine printed the winning photo and a map of where the photo came from.
As Trevor says,
But I never thought Sydney-centricity could lead to the paper placing Adelaide on the eastern shore of Port Phillip Bay, south-east of Melbourne!!
How to alienate a large chunk of your audience — not even get the location of a State capital right!
As Trevor also points out in his comments, its akin to those dreadful maps which left Tasmania off.
Sydney’s reputation as a self-absorbed, self-centred city of ‘figjam’ (F@#k I’m Good, Just Ask Me’) inhabitants just got a further boost.
