Second Life business mag to launch

by Lee Hopkins on July 27, 2006 · 18 comments

in second life

Second Life - I should really give it a fair go

Okay. I believed Shel and Neville when they said podcasting was the next thing. They were right. So when Shelville say that Getta Second Life is something more than just a curiosity, I have to have faith in their track record so far.

So I have cancelled my ‘free, trial and error, let’s see what this is all about’ avatar account and am about to launch a more concerted effort to get to understand this new medium.

After all, if the indefatigable CC Chapman (in a private correspondence), amongst many other luminaries, believes in it then I perforce must spend a bit of energy on it. CC – I’ll take you up on that offer shortly; fancy an interview in SL?

So here is how my branding will go:

  • LeeHopkins.com — my main website with all of my free articles on business communication
  • LeeHopkins.net — my blog
  • LeeHopkins.name — a redirect to my Getta Second Life presence, including a storefront for both myself and the Cafe, as well as a test space for a particular client of mine I believe would benefit from it

It just amuses me, though, that since Australia has not yet taken even halfheartedly to blogging, yet alone podcasting, how many years will it be, Trevor and Paull, before SL becomes something that enters into the radar space of Aussie corporates? Stuart: do you think Santos will ‘go’ a SL presence? :-)

Useful reads if you are new to all this Second Life stuff and are trying to figure out WHY you should be in the slightest bit interested/concerned:





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  • http://youngie.prblogs.org Paull Young

    I can’t see Australian corporates getting into Second Life anytime on the horizon.

    I’ve been having a lot of chats with bloggy folk from the US about Second Life – and the majority of them are wary and not sold on its potential.

    The backing of Sheville certainly gives it more credibility – but when the US blogging folk aren’t sure about it… and our compatriots are light years behind them…

    I often find the attitude amongst Aussies that blogs are no different to the stereotypical view of chat rooms from the early/mid-90′s. Introducing them to Second Life would only reinforce this stereotype and serve to confuse them methinks.

  • http://youngie.prblogs.org/ Paull Young

    I can’t see Australian corporates getting into Second Life anytime on the horizon.

    I’ve been having a lot of chats with bloggy folk from the US about Second Life – and the majority of them are wary and not sold on its potential.

    The backing of Sheville certainly gives it more credibility – but when the US blogging folk aren’t sure about it… and our compatriots are light years behind them…

    I often find the attitude amongst Aussies that blogs are no different to the stereotypical view of chat rooms from the early/mid-90′s. Introducing them to Second Life would only reinforce this stereotype and serve to confuse them methinks.

  • http://andreaweckerlecopywriting.typepad.com/New_millennium_pr/ Andrea Weckerle

    Glad to see you’ve ventured off the island.

  • http://andreaweckerlecopywriting.typepad.com/New_millennium_pr/ Andrea Weckerle

    Glad to see you’ve ventured off the island.

  • http://www.managingthegray.com/ C.C. Chapman

    ALWAYS up for an interview and one in SL would be a lot of fun. let’s schedule it when I get back from my vacation I’m about to head on.

    Another link that might be helpful is a sort of Second Life Primer I did at http://www.managingthegray.com/2006/06/11/second-life-primer/

  • http://www.managingthegray.com C.C. Chapman

    ALWAYS up for an interview and one in SL would be a lot of fun. let’s schedule it when I get back from my vacation I’m about to head on.

    Another link that might be helpful is a sort of Second Life Primer I did at http://www.managingthegray.com/2006/06/11/second-life-primer/

  • http://trevorcook.typepad.com/ Trevor Cook

    Sorry mate I don’t have a clue about any of this stuff

  • http://trevorcook.typepad.com Trevor Cook

    Sorry mate I don’t have a clue about any of this stuff

  • http://www.secondlife.intellagirl.com/ Intellagirl

    Lee: Thanks so much for mentioning my site! Are you doing any research into communication models in SL? Nonverbal communication in SL? I’d love to pick your brain sometime!
    Intellagirl

  • http://www.secondlife.intellagirl.com Intellagirl

    Lee: Thanks so much for mentioning my site! Are you doing any research into communication models in SL? Nonverbal communication in SL? I’d love to pick your brain sometime!
    Intellagirl

  • http://www.Bryper.com/ Bryan Person, Bryper.com

    Intellgirl, keep in mind that Lee’s SL avatar is female! He’s yet to explain himself on that one, but wonder it certainly could make for some interesting “research into communication models.”

  • http://www.Bryper.com Bryan Person, Bryper.com

    Intellgirl, keep in mind that Lee’s SL avatar is female! He’s yet to explain himself on that one, but wonder it certainly could make for some interesting “research into communication models.”

  • http://www.Bryper.com/ Bryan Person, Bryper.com

    Lee:

    Proving that great minds not only think alike, but WRITE alike …

    while you were blogging about the “indefatigable” C.C. Chapman in Second Life, I was blogging about C.C. Chapman in Second Life, the “indefatigable” Christopher Penn, and you!

    Here’s the post: http://www.bryper.com/2006/07/25/cq-pq-iq/

    Indefatigable is one of those “50-cent words,” as my high school English teacher used to say. So … uhm … our combined blogging value for the two posts is a whopping $1.00! Let’s take THAT to the bank :)

  • http://www.Bryper.com Bryan Person, Bryper.com

    Lee:

    Proving that great minds not only think alike, but WRITE alike …

    while you were blogging about the “indefatigable” C.C. Chapman in Second Life, I was blogging about C.C. Chapman in Second Life, the “indefatigable” Christopher Penn, and you!

    Here’s the post: http://www.bryper.com/2006/07/25/cq-pq-iq/

    Indefatigable is one of those “50-cent words,” as my high school English teacher used to say. So … uhm … our combined blogging value for the two posts is a whopping $1.00! Let’s take THAT to the bank :)

  • http://www.leehopkins.net/ Lee

    Having spent many hours setting up the Cafe stall, I am looking to take ANYTHING to the bank, Bry!! :-)

    But with the interest in SL growing amongst our echo chamber, and definately taking up your thoughts Paull and Trevor, I reckon I might as well start a page up on the new PR wiki about corporates who are SL-ing, plus the consultants who are also there.

    The biggest hassle with SL is the time it takes to be involved, especially when you are at the opposite time of the day from the vast majority of your colleagues (hence why you will find me sitting alone, but a snapshot by Bryan shows several people in the cafe stall)

  • http://www.leehopkins.net Lee

    Having spent many hours setting up the Cafe stall, I am looking to take ANYTHING to the bank, Bry!! :-)

    But with the interest in SL growing amongst our echo chamber, and definately taking up your thoughts Paull and Trevor, I reckon I might as well start a page up on the new PR wiki about corporates who are SL-ing, plus the consultants who are also there.

    The biggest hassle with SL is the time it takes to be involved, especially when you are at the opposite time of the day from the vast majority of your colleagues (hence why you will find me sitting alone, but a snapshot by Bryan shows several people in the cafe stall)

  • http://www.santos.com/ Stuart

    Lee – I can see how retail brands like the BBC, Nike and my beloved MINI could benefit from having a presence in Second Life. They can build brand awareness/loyalty, test new concepts/designs and generally push their marketing in an innovative way. But because Santos isn’t a retail brand I can’t see there would be much benefit in the company establishing itself in Second Life – apart from as a general profile-raising exercise. I can see real business benefits to podcasting and blogging, especially internally, but I have to say Second Life doesn’t make it onto my communications wish list for Santos.

  • http://www.santos.com Stuart

    Lee – I can see how retail brands like the BBC, Nike and my beloved MINI could benefit from having a presence in Second Life. They can build brand awareness/loyalty, test new concepts/designs and generally push their marketing in an innovative way. But because Santos isn’t a retail brand I can’t see there would be much benefit in the company establishing itself in Second Life – apart from as a general profile-raising exercise. I can see real business benefits to podcasting and blogging, especially internally, but I have to say Second Life doesn’t make it onto my communications wish list for Santos.

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