Good to see that another major corporate is starting to explore Social Media.
Life insurance group Prudential is using a podcast featuring comedian Tony Hawks [Lee: a mildly funny, inoffensive, middle-of-the-road English comedian, not the ace US sk8er] to reach out to people who ordinarily may not be informed about pensions, reports Fairlight Investment Company.
As the UK’s largest pension provider, Prudential says it is obligated to try to explore new ways to get people to pay into pensions, as figures show declining numbers of investors, particularly among young people.
You can find the podcasts on the Prudential’s website.
Hat tip to the Corporate Podcasting in Australia blog
Powered by Zoundry