UK finance sector podcasts with a light touch

by Lee Hopkins on July 27, 2006 · 2 comments

in Uncategorized

Good to see that another major corporate is starting to explore Social Media.

UK finance sector podcasts with a light touch

Life insurance group Prudential is using a podcast featuring comedian Tony Hawks [Lee: a mildly funny, inoffensive, middle-of-the-road English comedian, not the ace US sk8er] to reach out to people who ordinarily may not be informed about pensions, reports Fairlight Investment Company.

As the UK’s largest pension provider, Prudential says it is obligated to try to explore new ways to get people to pay into pensions, as figures show declining numbers of investors, particularly among young people.

You can find the podcasts on the Prudential’s website.

Hat tip to the Corporate Podcasting in Australia blog


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  • http://www.breadmarket.co.uk/debt-consolidation/iva-advice.php iva

    its not that young people aren’t aware of pensions, its just that pensions are seen as a long term investment and in todays society, there are a lot of other things, here and now that are competing for the spare cash people might have. in the end they keep putting off the pensions..

  • http://www.breadmarket.co.uk/debt-consolidation/iva-advice.php iva

    its not that young people aren’t aware of pensions, its just that pensions are seen as a long term investment and in todays society, there are a lot of other things, here and now that are competing for the spare cash people might have. in the end they keep putting off the pensions..

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