That very fine gentleman from Sydney (and there are only a few of them 
), Trevor Cook, provides us with — dare I say it? — a ‘Cook’s Tour’ of the basics of this new social media world. Yes, I dared.
I’m not sure what the ‘Canberra Institute of Technology online web 2.0 forum’ is, or why it came into existence, but Trevor is the moderator of it and he has posted a series of absolutely brilliant gems that very rapidly bring you ‘up to speed’ on what this whole social media / web2.0 thing is all about.
Simple, clear, clean, easy-to-understand…
Brilliant, Trevor, brilliant!
Start here (‘why blog?’) and follow Trevor’s links to get a very firm grip on why so many of we business communicators (PR folks, marketers, internal communicators, and so on) are SO excited about how the internet has developed.
If you are interested in becoming a ‘serious’ blogger and growing your business rapidly, you could do far worse than pay heed to Dave Sifry from the primary blog search tool Technorati in his superb article in Wired magazine.
And if you wish to avail yourself of more great info on what ‘podcasting’ is all about and why you should be so interested in it as a communication vehicle (both for internal and external communication), please avail yourself of these two great resources:
- the virtual ipod (hat tip to Steve Rubel for the link)
- the PR and Marketing podcast directory (where you will find Allan Jenkins and my humble effort, the Better Desirable Roasted Communications Cafe – go on, ask us how we came up with the name…)
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