It would appear not.
Paull Young notes that Duncan Riley attended the recent ‘Media Connect Influence Conference’ and was tempted to throw his hands in the air:
They don’t get being part of the conversation. They’re still working from a mindset of one to many.
As Paull noted about a recent seminar Ross Monaghan and I were guest panelists at, whilst most business people have thankfully got past the “what’s a blog?” stage, they are still a long way to go before Web2.0 hits the mainstream.
Thankfully a client of mine who cannot yet be named has managed to secure some internal podcasting work for a major and influential government department. If the result we will be creating together for that department ‘works’ as we believe it will, it will be yet another nail in the coffin for those communicators and managers who believe that the ‘message’ and the ‘conversation’ can be controlled. It never has been able to be controlled, guys… wake up!
Nail by nail, inch by inch, one clueless obstacle after another falls… but as AC/DC once noted, it’s a long way to the shop if you want a sausage roll.
