How clueless are Apple?

by Lee Hopkins on September 25, 2006 · 14 comments

in Uncategorized

Oh My!! Apple does it again over podcasting The lack of intelligence behind this is making my brain haemorrhage.

Last week Apple sent out cease and desist letters to the folks at Podcast Ready, demanding they stop using the words “Podcast” and “myPodder” on their website. This is believed to be the first round of attacks on smaller companies to try and strong arm the word Podcast and Podcasting away from the general community. As Todd Cochrane says, you are going to see a very large number of people get up and start screaming at Apple, and this is going to turn into their PR nightmare. Apple is not going to win any friends in this community with the type of actions they have shown the Podcast Ready folks.

ZDNet
Apple Trademark Office docs point to REAL reasons for ‘Podcast’ controversy
It is too early in the morning for me to get into detail of the legal stuff, but it is well worth a read and gives a hint about who to write to.

MacWorld
Apple’s ‘Pod’ Police Dropping Hammer on Trademark offenders
“Apple spokesperson Kristin Huguet said the company was declining comment on the pod cases — at least three have been publicized on popular technology Web sites.”
Jason Calacanis of Weblogs Inc, now owned by AOL
Apple to trademark Podcast? (or “How to fight the good fight”) “Now, if you feel more aggressive I would hold the line. Apple could very well lose the trademark for podcasting and podcast. Apple legal will try and divide and conquer–that is why they are attacking one site at a time and doing this very covertly.”

Dave Winer
Scripting news
“Maybe change is something Apple should contemplate? Maybe there’s a way of working with creative people outside their own company that creates a win-win, and a foundation for further innovation?”

Michael Geoghagen
“If I were Podcast Ready, all I could say is “Thank you Apple!” As could be predicted, the blogs are buzzing with reaction to the C&D letter Podcast Ready received from Apple’s legal department. Now I admit, I am a silver lining kind of guy so let’s just look at this.”

Todd Cochrane
Jason Calacanis says either fight or submit to Apple on Podcasting
“Just to think that Apple iTunes directory was awarded an award from the podcasting community which they are supposed to pick up at Podcast Awards ceremony this coming Friday night. We will see if they have the guts to come to Ontario and pick up there trophy (i could get really evil here) but I bet they don’t have the guts to come get it.”

Apple send in the goons
“How should we look at Apple’s Rip Van Winkle approach to enforcing its pod-marks? My gut tells me that this a reaction to a flattening growth curve on its Pod-ucts (groan), something the techmedia and ‘sphere has been murmuring about for months. Is this the first sign of growing Apple concern that soon, its iPod market nearing saturation, it will have to start moving into related markets, or generating licensing revenue from others who do?”

Podcasting dead, long live Zunecasting!
“How can ostensibly smart people – I mean, they passed the bar, right – be so absolutely, abysmally, galactically stupid?”

Legal Tip: Avoid Using “Pod”
“If you feel that Apple is out to lunch (as is the increasing opinion of the intelligent world at large), then fund the fight with money or volunteer time. Don’t put your business or domain on the line. Apple is big, hungry, and rich. Probably more than you.”

The Apple Podcast Grab Is Sullying The Orchard
“Orchardists the world over know what to do when a tree begins to say under the weight of too heavy a fruit yield. Cut her down or prune her back.”

Connecting the dots
“Unfortunately Mr. Jobs, these moves are signaling the marketplace. You’re telling the iPod ecosystem and marketplace to make audio, video and other media generic instead of iPod-centric. THAT is the essence of why this is a bonehead move. Without a doubt Microsoft, Creative, WalMart and others would like to say an enthusiastic and resounding, “Thank you!” for accelerating it.”


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  • Danny Finkle

    Lee if your brain hadn’t already haemorrhaged you may have the intelligence to realize that Steve Jobs has more vision and common sense in the toe nails he cuts off, than you will have in your life time. Give up the analysis and write after the fact, once you have enough information to actually understand what has already happened. You have absolutely NO FUCKING CLUE about Apples intentions or rational for their actions.

  • Danny Finkle

    Lee if your brain hadn’t already haemorrhaged you may have the intelligence to realize that Steve Jobs has more vision and common sense in the toe nails he cuts off, than you will have in your life time. Give up the analysis and write after the fact, once you have enough information to actually understand what has already happened. You have absolutely NO FUCKING CLUE about Apples intentions or rational for their actions.

  • http://intopr.prblogs.org/ Owen Lystrup

    Yeesh.

    Er, an example of the benefits of good consumer evangelism?

  • http://intopr.prblogs.org Owen Lystrup

    Yeesh.

    Er, an example of the benefits of good consumer evangelism?

  • Dan H

    @ Danny Finkle..

    Maybe that’s the problem..Mr Jobs was thinking with his toenails on this one. Or maybe he cut off his common sense with his toenails..that might explain it.

    Honestly, Jobs himself probably had little to do with the initial barrage. It looks like something coming from an over-zealous legal department. It’s just a bad move on apple’s part, no matter what it is, and I hope it bites them HARD.

  • Dan H

    @ Danny Finkle..

    Maybe that’s the problem..Mr Jobs was thinking with his toenails on this one. Or maybe he cut off his common sense with his toenails..that might explain it.

    Honestly, Jobs himself probably had little to do with the initial barrage. It looks like something coming from an over-zealous legal department. It’s just a bad move on apple’s part, no matter what it is, and I hope it bites them HARD.

  • http://www.leehopkins.net/ Lee

    You can’t help but build up antipathy for Apple’s PR and Legal teams — over the last couple of years they have gone out of their way to over-protect their turf and keep control of a conversation they never started in the first place.

  • http://www.leehopkins.net Lee

    You can’t help but build up antipathy for Apple’s PR and Legal teams — over the last couple of years they have gone out of their way to over-protect their turf and keep control of a conversation they never started in the first place.

  • Christi

    We were actually just talking about this topic in Robert’s class a couple of days ago, and I, too, find Apple’s actions astounding. Besides that “pod” has become too firmly rooted in our vernacular to remove it now, Apple should be ecstatic that its product has become essentially the epitome of digital listening. Suggesting that podcasts become known as “audiocasts” or something similar is like suggesting that any digital music player will do…it’s just ludicrous from a PR standpoint. Apple should be thanking companies and people who promote their product for them.

    What will Apple’s legal team do next…attempt to trademark the letter “i”???

  • Christi

    We were actually just talking about this topic in Robert’s class a couple of days ago, and I, too, find Apple’s actions astounding. Besides that “pod” has become too firmly rooted in our vernacular to remove it now, Apple should be ecstatic that its product has become essentially the epitome of digital listening. Suggesting that podcasts become known as “audiocasts” or something similar is like suggesting that any digital music player will do…it’s just ludicrous from a PR standpoint. Apple should be thanking companies and people who promote their product for them.

    What will Apple’s legal team do next…attempt to trademark the letter “i”???

  • Dallas Perry

    We talked about this in one of my classes (I’m a student at Auburn University). We all agreed that it was pretty ridiculous for Apple to attempt to ban the use of “Podcast”. I think that they should be proud that others are using a word that they “created”.

  • Dallas Perry

    We talked about this in one of my classes (I’m a student at Auburn University). We all agreed that it was pretty ridiculous for Apple to attempt to ban the use of “Podcast”. I think that they should be proud that others are using a word that they “created”.

  • http://intopr.prblogs.org/ Owen Lystrup

    And what of Paris Hilton’s patent on “That’s Hot,” spelled incorrectly of course?

    If she can patent a saying that near everyone uses because she uses it badly, I guess Apple can do whatever it wants with the podcast.

  • http://intopr.prblogs.org Owen Lystrup

    And what of Paris Hilton’s patent on “That’s Hot,” spelled incorrectly of course?

    If she can patent a saying that near everyone uses because she uses it badly, I guess Apple can do whatever it wants with the podcast.

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