The lack of intelligence behind this is making my brain haemorrhage.
Last week Apple sent out cease and desist letters to the folks at Podcast Ready, demanding they stop using the words “Podcast” and “myPodder” on their website. This is believed to be the first round of attacks on smaller companies to try and strong arm the word Podcast and Podcasting away from the general community. As Todd Cochrane says, you are going to see a very large number of people get up and start screaming at Apple, and this is going to turn into their PR nightmare. Apple is not going to win any friends in this community with the type of actions they have shown the Podcast Ready folks.
Apple Trademark Office docs point to REAL reasons for ‘Podcast’ controversy
It is too early in the morning for me to get into detail of the legal stuff, but it is well worth a read and gives a hint about who to write to.
Apple’s ‘Pod’ Police Dropping Hammer on Trademark offenders
“Apple spokesperson Kristin Huguet said the company was declining comment on the pod cases — at least three have been publicized on popular technology Web sites.”
Jason Calacanis of Weblogs Inc, now owned by AOL
Apple to trademark Podcast? (or “How to fight the good fight”) “Now, if you feel more aggressive I would hold the line. Apple could very well lose the trademark for podcasting and podcast. Apple legal will try and divide and conquer–that is why they are attacking one site at a time and doing this very covertly.”
“Maybe change is something Apple should contemplate? Maybe there’s a way of working with creative people outside their own company that creates a win-win, and a foundation for further innovation?”
“If I were Podcast Ready, all I could say is “Thank you Apple!” As could be predicted, the blogs are buzzing with reaction to the C&D letter Podcast Ready received from Apple’s legal department. Now I admit, I am a silver lining kind of guy so let’s just look at this.”
Jason Calacanis says either fight or submit to Apple on Podcasting
“Just to think that Apple iTunes directory was awarded an award from the podcasting community which they are supposed to pick up at Podcast Awards ceremony this coming Friday night. We will see if they have the guts to come to Ontario and pick up there trophy (i could get really evil here) but I bet they don’t have the guts to come get it.”
Apple send in the goons
“How should we look at Apple’s Rip Van Winkle approach to enforcing its pod-marks? My gut tells me that this a reaction to a flattening growth curve on its Pod-ucts (groan), something the techmedia and ‘sphere has been murmuring about for months. Is this the first sign of growing Apple concern that soon, its iPod market nearing saturation, it will have to start moving into related markets, or generating licensing revenue from others who do?”
Podcasting dead, long live Zunecasting!
“How can ostensibly smart people – I mean, they passed the bar, right – be so absolutely, abysmally, galactically stupid?”
Legal Tip: Avoid Using “Pod”
“If you feel that Apple is out to lunch (as is the increasing opinion of the intelligent world at large), then fund the fight with money or volunteer time. Don’t put your business or domain on the line. Apple is big, hungry, and rich. Probably more than you.”
The Apple Podcast Grab Is Sullying The Orchard
“Orchardists the world over know what to do when a tree begins to say under the weight of too heavy a fruit yield. Cut her down or prune her back.”
Connecting the dots
“Unfortunately Mr. Jobs, these moves are signaling the marketplace. You’re telling the iPod ecosystem and marketplace to make audio, video and other media generic instead of iPod-centric. THAT is the essence of why this is a bonehead move. Without a doubt Microsoft, Creative, WalMart and others would like to say an enthusiastic and resounding, “Thank you!” for accelerating it.”