Branding: when you KNOW it’s right!

by Lee Hopkins on November 5, 2006 · 4 comments

in Uncategorized

The swimming trunks that let you be the man you always wanted to beThose of you have been following both Allan Jenkins and myself for a little while have probably picked up that we share a similar sense of humour.

The more astute among you may also remember that Allan is an American.

We feel for him and we sense his unsaid apology.

Allan spent a few short years in Melbourne, where he was able to shed some of the more transparent and slapstick-obvious elements of his sense of humour and develop the refined subtle sensibilities that we Australians are renowned for.

So when Allan sends me a link to a site and pre-warns me that he is looking out for me, I know that he only has my best interests at heart, bless him.

Allan knows that here in Adelaide the sea waters can come straight from the Antarctic, and so can be a tad ‘cold’. Ever the friend that he is (and a great fiend friend at that), he has helped me discover a way to keep both my pride and my Olympic-standard Sea Swimming abilities intact.

Witness: the Aussiebum Wondercup.

As their promo copy attests:

The Wondercup is the men’s equivalent of a Wonderbra, which means padded underwear to make you appear like more of a man. AussieBum founder Sean Ashby stated, “This design uses all of the natural assets of the person, whether they be big, small or indifferent. It basically lifts, separates and extends.”

Not that the manly man that you read before you needs any assistance to appear like more of a man, you understand. Jenkins, on the other hand…

Mind you, the makers of the Aussiecup are also the same people that brought us manly men a vitamin-enriched range of underwear.

Now you know why Aussie femaledom is the happiest in all of creation.



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  • http://youngie.prblogs.org/ Paull Young

    Lee,

    I appreciate you calling me ‘your favourite Aussie PR blogger’, but next time you’re putting photos of me on your blog – could you ask first?

    Cheers.
    ;-)

  • http://youngie.prblogs.org Paull Young

    Lee,

    I appreciate you calling me ‘your favourite Aussie PR blogger’, but next time you’re putting photos of me on your blog – could you ask first?

    Cheers.
    ;-)

  • http://allanjenkins.typepad.com/ Allan Jenkins

    It was only a few months in Melbourne, Lee, but I was blessed with a great circle of friends and colleagues who made sure my Oz experience was “total immersion.”

    How else would I end up barracking for the Saints, beer in one hand and a meat pie in the other? Let me ‘fess up, though: with the MCG only a 10 minute walk from my flat, I didn’t always make the trip out to whereever St Kilda was that weekend if Melbourne was playing at home.

  • http://allanjenkins.typepad.com Allan Jenkins

    It was only a few months in Melbourne, Lee, but I was blessed with a great circle of friends and colleagues who made sure my Oz experience was “total immersion.”

    How else would I end up barracking for the Saints, beer in one hand and a meat pie in the other? Let me ‘fess up, though: with the MCG only a 10 minute walk from my flat, I didn’t always make the trip out to whereever St Kilda was that weekend if Melbourne was playing at home.

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