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Allan Jenkins loves living in Denmark, particularly because, as he says:
I like that Denmark is so open minded that an official body would commission something like that
To what is he referring?
Denmark’s unique way of slowing down speeding motorists.
Now, there may be a slight ruckus of dissention in BetterComms Towers about topless women (and now you all click on the link!) but as a piece of viral communication it is phenomenal, and not just amongst the “bobble cap wearing brigade” as Jasper Carrot used to say — meaning men of a certain mindset (one that doesn’t mind looking at female breasts, which, according to one unverifiable report, is actually good for you).
I asked Allan if it was real or a ‘wind-up’ (fake)…
Totally real… The Traffic Safety Board commissioned it. They released it ‘underground’ though… placed it, pulled it, pretended to be coy, never showed it on MSM… totally viral
Totally brilliant, as is the Dove YouTube video which, according to FIR recently, garnered Dove a 150% ROI over their US$3m 30-second SuperBowl ad.















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