What happens when you marry high-quality advertising photography with ascerbic, cheeky copy?
You potentially get a series of award winning ads.
The print ads for New Zealand’s 42Below vodka are gorgeous — but it is the sublime copy that goes with the sublime images that make them so brilliant.
As we antipodeans are often noted for, there was no ‘pandering’ to the PC police, no worrying if ‘someone might take offence or get upset’. Instead what you get are superb vignettes of sarcasm, satire and precise targetting to a particular young male market, which 42Below’s Marketing folks must have researched beforehand (one would hope) and discovered their particular viewpoints and humour.
Click on each of the thumbnails below and carefully read the copy that comes with them — guaranteed to bring a wry smile to your dial.
The lovely thing about these ads is that they mirror exactly the subversive branding of the vodka and the company on their website. As the awards section of their site says,
we’ve won more medals than you’ve had hot women
Their site is built entirely in Flash, but don’t let that put you off — it is a superb site, downloads quickly and even has some kitch/cool music to go with it.
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