December 2006

Blogging means business [growth]

by Lee Hopkins on December 31, 2006 · 4 comments

in miscellaneous

Hugh Macleod proves, again, that blogging means business. blogging delivers five-fold increase in stormhoek sales in less than two years? When I first started working with Stormhoek in May, 2005, they were tracking about 50,000 cases sold per year. By year’s end that figure had doubled to 100,000. Right now we’ve doubled again, to just […]

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Stuart (the) Bruce once again provides a voice of reason in the whole Microsoft/payola unscandal. As Stuart points out, having a go at Microsoft is always easy, but disclosing that one has received a review copy is essential (and not everyone did, nor detail their intentions as to the future of their laptop.) I thoroughly […]

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Telstra: doing it to you

by Lee Hopkins on December 30, 2006 · 4 comments

in miscellaneous

My good and very tall mate Trevor Cook contemplates a Sydney Morning Herald article on the rapidly approaching major bun-fight/electoral issue that is ‘broadband access for all’. As Trevor says, Telstra under its imported leadership team (the worst of US business thinking from a decade ago?) seems to be totally focused on shareholders at the […]

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The new era of promo business videos

by Lee Hopkins on December 29, 2006 · 6 comments

in miscellaneous,second life

One of the benefits of having a holiday break is that I get the chance to catch up with pod and vidcasts downloaded onto my ipod that I haven’t been able to listen or watch yet. One such vidcast is from Joe Jaffe, the author of ‘Life After The Thirty-Second Spot’ and founding member of […]

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Clippings: 29th Dec

by Lee Hopkins on December 29, 2006 · 0 comments

in Uncategorized

Jane Genova talks about ‘finding one’s voice’ as a blogger, the same idea as finding one’s voice as a writer in general, not just of blogposts. As Jane says, the question is derived from the greater question of ‘Talent’: is one’s ‘Talent’ of a finite quantity and, if so, do we peak early or late […]

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When you find a good thing, stick with it

by Lee Hopkins on December 28, 2006 · 0 comments

in Uncategorized

Over the years I have used many different graphic and web designers, each adding different ‘colours’ to the varying needs of my clients. Some were ‘high-end’ consultants costing many tens of thousands, some were ‘low-end’ students and graduates who were eager to get their ideas ‘out there’. Unfortunately there really hasn’t been one code or […]

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Christmas greetings from my lawyer

by Lee Hopkins on December 26, 2006 · 1 comment

in Uncategorized

I have a very good lawyer. Extremely good. As the following email he sent me and several others a couple of days ago will attest: ————– All I wanted to say was “Merry Christmas and Happy New Year”…..As I don’t want to upset anybody in these politically correct times, (one has to cover one’s you […]

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Why FIR is so important

by Lee Hopkins on December 25, 2006 · 9 comments

in miscellaneous

For Immediate Release, the premier podcast for the PR/Comms community, has been incredibly influential. Now that Shel Holtz and Neville Hobson have 200 episodes under their belt, perhaps it is a good time to outline why I believe it to be fundamental listening, even after all this time. Shel and Neville have paved the way […]

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Who says sex doesn’t sell?

by Lee Hopkins on December 25, 2006 · 6 comments

in Uncategorized

My “Tech Man” Amit Agarwal over at Digital Inspiration has proven once again that females will always ‘have it’ over us males — kinda like a caveman thing… In his post Amit lists his preferred choice of four female vidbloggers as ‘most beautiful’. Me? I still reckon Joanne Colan from Rocketboom is the one to […]

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Wishing you a wonderful 25th!

by Lee Hopkins on December 25, 2006 · 0 comments

in miscellaneous

‘Tis the season to be jolly… And so from Mrs BetterComms and me a jolly fantastic 25th of December, whatever it may mean in particular for you. Some snippets for today: Follow Santa’s journeyRudolph’s nose gives off an infrared signal similar to a missile launch, according to the North American Aerospace Defense Command. This is […]

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