The new era of promo business videos

by Lee Hopkins on December 29, 2006 · 6 comments

in miscellaneous,second life

One of the benefits of having a holiday break is that I get the chance to catch up with pod and vidcasts downloaded onto my ipod that I haven’t been able to listen or watch yet.

Click here to visit the crayon websiteOne such vidcast is from Joe Jaffe, the author of ‘Life After The Thirty-Second Spot’ and founding member of crayon, a newmedia PR company working exclusively in Second Life that also boasts my friends C.C. Chapman, Nell and Shevville as co-founders.

His video is the new way that savvy companies will be marketing themselves in 2007:

  • punchy
  • colourful
  • dynamic
  • exceptionally apt and catchy music
  • posted on own blog and YouTube (could just as easily be Google video or similar service)
  • powerful use of new technology that makes it look all so easy and fun (which putting together a video like this isn’t, trust me)
  • you yearn to contact them after watching it

Nice one, Joe and the team!

Crayonville Second Life party -- yee haaw!!

Update: there is also a Christmas card from ad agency Leo Burnett that was created in Second Life, but nowhere near as good as the crayon video. But you can bet that Leo Burnett’s Detroit staff have been learning from the experience and will be encouraging their clients to consider a Second Life launch in ’07.


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  • http://www.millionsofus.com/ Reuben Steiger

    Lee,
    This video leaves me yearning to contact Crayon! I’m kidding — seriously Joe, CC and the gang our good friends and clients.
    Thanks for the link to our stuff for LBD — it’s nice to see all the experimentation that ‘s going on in Second Life these days.

  • http://www.millionsofus.com Reuben Steiger

    Lee,
    This video leaves me yearning to contact Crayon! I’m kidding — seriously Joe, CC and the gang our good friends and clients.
    Thanks for the link to our stuff for LBD — it’s nice to see all the experimentation that ‘s going on in Second Life these days.

  • http://www.cc-chapman.com/ C.C. Chapman

    It was a lot of fun to oversee the video as well. I’m glad that you enjoyed it.

    We really wanted something that we could use in presentations to show a little bit of Second Life and to show our office and island there.

    You can also find it at http://youtube.com/watch?v=dwYHAy1aFCU if that is easier for people.

  • http://www.cc-chapman.com C.C. Chapman

    It was a lot of fun to oversee the video as well. I’m glad that you enjoyed it.

    We really wanted something that we could use in presentations to show a little bit of Second Life and to show our office and island there.

    You can also find it at http://youtube.com/watch?v=dwYHAy1aFCU if that is easier for people.

  • Andreas Hohl

    Are you being paid by Crayon? The video is TERRIBLE! Its definitely not punchy or dynamic … and I won’t say anything about the music as I don’t want to offend anyone.

  • Andreas Hohl

    Are you being paid by Crayon? The video is TERRIBLE! Its definitely not punchy or dynamic … and I won’t say anything about the music as I don’t want to offend anyone.

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