Oh Crap. I have Cancer. Very sad blog — rest in peace, Dave. Thanks to Dan York for finding it. Jaffe Juice: Instant Hype, just add “i” Joe cracks me up with this post — “If you forget how special you are, just look at your credit card statement.” Utter brilliance! (tags: apple,iproduct,jaffe,joseph_jaffe) Building A [...]
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My good and bearded friend, fellow FIR contributor, and all-round propeller-head who uses his powers for good not evil Dan York has just launched into the world his new blog Disruptive Conversations. Ostensibly a view of the business communication end of the blogosphere, it will no doubt hide as many gems within it as his [...]
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How to grow your blog by over 2000 per cent in one month! Fellow Aussie Alister Cameron spills the beans on how to grow your blog traffic. Useful reading. See? I’m not the only one saying all this… (tags: alister_cameron blogging traffic links) Tweet
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Courtesy of a good friend comes a YouTube video. A nine-minute and 5 second clip from the brilliant Aussie satirical ‘current affairs’ show CNNNN, it is a real live interview with some Americans. Watch for the ‘on the street’ vox pop with our Prime Minister John Howard, and watch out Kyrgyzstan! UPDATE: Anyone got any [...]
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Today I had the very real and amazing privilege of being shown around the Rod Laver Arena that IBM built in Second Life. To say it’s impressive is a massive understatement. Having been invited by Brad Kasell who is Program Manager, Emerging Technologies (Asia-Pacific), IBM Software Group and the ‘big cheese’ behind it all, I [...]
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Wikibooks A collection of open-content textbooks, one thousand of them and growing, that you can have for free. The subject matter and booklist is stunning. (tags: wikipedia book study student textbook reference education ebooks) Tweet
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Black & White image conversion A fantastic pdf from Adobe on turning colour images into B&W masterpieces that look like chemically-toned silver gelatin prints. Beautiful! (tags: color colour image photoshop conversion) Second Life: The Official Guide Just picked this up from Bruce at Dymocks yesterday and already have devoured several chapters. Chapter 5 on the [...]
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Currently in my iPod I have 127 unlistened to or unwatched pod/vid casts. 26 episodes of the Rumor Girls (some new, mostly old) 1 Across the Sound 1 of American Copywriter 1 of BlueBox 2 of Diary of a Shameless Self Promoter (by the way, Heidi, I’m impressed that you keep the whole list of [...]
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Regular readers of this blog will remember that I have previously declared my (as yet) undying love of the more creative names used in spam emails. Whilst there are only a certain number of extension kits that a man may need in his lifetime, the creativity shown in the ‘From’ name continues to tickle me. [...]
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RSPCA S.A. Inc. » Animal Liberation Front Time for the Animal Liberation group in Australia to clearly and decisively distance itself from the illegal, violent and unethical activities of the ALF, lest they be tarred with the same brush. (tags: rspca animal_rights animal_liberation) Second Life Sceptic Canadian colleague Ed Lee reiterates his scepticism over Second [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
