Statistics and stuff

by Lee Hopkins on February 19, 2007 · 5 comments

in second life

Amsterdam in Second Life
Cross-posted from my Second Life blog

Linden Lab recently released some figures on the current ‘state of Second Life’.

Available in Excel format, I downloaded and played around with it a bit (I’m no Excel wizard; even pivot tables scare me!).

Here’s some interesting statistics:

Australia is in 11th place of countries from which members of SL originate

Country

% of total SL population

United States

31.19%

France

12.73%

Germany

10.46%

United Kingdom

8.09%

Netherlands

6.55%

Spain

3.83%

Brazil

3.77%

Canada

3.30%

Belgium

2.63%

Italy

1.93%

Australia

1.48%

The average age of SL members is 33; the breakdown by age group as follows:

Age Band


% of Active

18-24

27.46%

25-34

38.78%

35-44

21.00%

45 +

11.52%

The gender balance has remained fairly consistent over the last few months. Second Life is not the ‘boy’-heavy environment many claim it to be:

Gender – last 3 months

Year

Month

Female

Male

2006

November

42.14%

57.86%

2006

December

41.42%

58.58%

2007

January

41.11%

58.89%

The number of Premium account holders has steadily increased too. Premium account holders actually pay for their access, rather than ‘test’ the waters with a free account:

Year

Month

No.

2006

August

24,702

2006

September

28,253

2006

October

32,526

2006

November

42,430

2006

December

49,776

2007

January

57,702

This is in comparison to the total number of accounts, both free and premium, which too has been rapidly growing over the last six months:

Year

Month

Users

2006

August

597,269

2006

September

805,638

2006

October

1,203,244

2006

November

1,727,229

2006

December

2,251,416

2007

January

3,117,287

Finally, the financials are also showing a rather large increase in both in-world transactions (buying and selling) and ‘real world’ transactions:

Month

L$ Exchanged

US$ Exchanged

# Sells

# Buys

LL L$ Sales

LL US$ Sales

August 2006

444,451,150

$1,499,843

10,119

69,027

2,389,282

$8,092

September 2006

481,134,877

$1,726,581

10,588

76,604

20,117,994

$73,511

October 2006

580,545,638

$2,116,961

12,048

90,717

49,728,404

$183,824

November 2006

717,580,354

$2,626,763

12,237

112,236

77,327,855

$286,676

December 2006

1,043,298,924

$3,858,847

15,002

145,764

198,449,261

$740,943

January 2007

1,341,270,320

$4,987,208

16,187

169,621

165,833,743

$622,839

Fellow SLer and FIR listener Marcel de Ruiter had a look at the numbers with some interesting additional data. Definitely a worthwhile read, and thanks for letting me know about your post, Marcel.

All of which suggests that Second Life is definitely here to stay; it is up to us how we shape our little part of it and our experience of it.



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