I have been re-investigating the potential of sequential autoresponders to generate increased traffic and revenue.
Whilst money is a dirty word, it is nonetheless an important one to the soho business practitioner.
Traditionally I have used third-party providers like AWeber and GetResponse to manage my autoresponder requirements for myself and my clients. But such solutions can be expensive and sometimes I get a bit ‘funny’ about third-parties holding all of my hard-earned contact details. They ‘say’ they don’t use them or sell them, but how can I be sure…
Whilst most hosting companies offer an autoresponder with medium+ hosting packages (and my excellent hosts, DynamicWebHosting, certainly do), these autoresponders are usually ‘one-shot’ responders, not sequential responders.
One-shot responders send a one-time email out in direct response to receiving one — such as sending a ‘Thank you, your email is important to us and your email has been placed in a queue and will be attended to by the next available email consultant’ message back when an email is received on a specified email account.
Sequential autoresponders are more for product or service enhancement. Let’s say you want to supply a prospect with some marketing or technical information about a product or service of yours. You create a link on your website to a request form or email address that forwards the prospect’s email information to a specific email address of yours. Then your sequential autoresponder sends back some standard marketing or technical information to the prospect.
Then in three days time it automatically sends the prospect another email, this time wondering if the prospect has had time to digest the information and do they have any further questions?
If you haven’t heard from them within a week your system can automatically send them another follow-up email. The overall idea within this example is to help the prospect decide to make a purchase, but there are plenty of other uses for such software.
As Xtreeme, the makers of the FollowUpXpert package I’m about to road test, say:
Using our autoresponder software you can send automatic follow up emails to your prospects. You can create as many messages as you like and define custom intervals between subsequent messages. For instance, you may want to send the first email one day after the initial contact, next one a week later and so on… Each message can be completely personalized to show that you care about your relationship with the customer.
Xtreeme’s software sits on my pc, not on someone else’s server, thus making me feel confident that no one is going to have the potential to ‘steal’ it and use it for their own nefarious purposes. Plus, at US$125 the software is also a lot cheaper than 12 months of hosting at AWeber or GetResponse (there are other players in the ‘sequential autoresponder’ market, but they are often even more expensive, and these two are the industry leaders by a long shot). Unlimited autoresponders means that I can not only auto-manage my own business, but those of my clients too.
I’ll let you know how I get on. In the meantime, if you’d like to know more about sequential autoresponders and their potential to help you in your business, have a look at this.
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