Well, it had to happen and this is cool.
Eyespot and Tremor Media have announced their partnership to offer mashup content.
What am I on about? You can now take footage supplied by the manufacturer (e.g. movie clips, 5-15 second film content from car manufacturers, etc) and use it to create your own ad (with their hope that you pop it up on YouTube, GoogleVideo, name your favourite video site).
This gives you the opportunity to either evangelise or parody your favourite brands — with their pre-given permission.
The idea of user-generated advertising has been around for 2-3 years, but now there is a platform available to all for it to happen. As the media release I received says,
Eyespot’s browser based solution fosters creativity and discovery while empowering consumers to play with copyrighted media without having to download clunky software or learn new skills. The drag and drop editing application allows anyone to upload, remix, and create new video from the community’s vast pool of popular and legally-accessible content ranging from movie, television, and music clips or from user generated content. The company has been selected as a trusted partner by many of today’s most compelling brands and media entities, including Paramount Pictures, NBA, Jive Records, among others.
…
Media companies can now manage their own campaigns, including their professionally produced content, while leveraging the social magnifier of UGC [Lee: User-Generated Content] injected by individual influencers.
It will be interesting to see the reactions of the brands that aren’t yet doing this — no doubt they will be watching Eyespot with interest. Perhaps in the near future brands will offer content (and even tools) from their own site, bypassing the intermediary.
Go play and let me know what you come up with — I’ll feature some of it here.
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