Upcoming interviews

by Lee Hopkins on May 21, 2007 · View Comments

in Uncategorized

G'day! Thanks for returning!

No, I haven’t forgotten to interview anyone.

In fact, the schedules of my chosen guests and I have been incredibly tight of late.

However, please be assured that you will, God willing, soon be listening to the likes of:

Bill Sweetman, host of the wonderful Marketing Martini podcast
Eric Schwartzman, host of the incredible On the Record…Online podcast
Steve McCauley, superb pro photographer
and if I can pull it off, Gary Hayes, the mind-blowing brains behind the ABC Island and Bigpond presence on Second Life (it’s just that I haven’t asked him yet!)

Technorati : abc island, bigpond, bill sweetman, eric schwartzman, gary hayes, marketing martini, on the record…online, second life, steve mccauley

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Recommended reading

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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
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The Twitter Book by Tim O'Reilly and Sarah Milstein.
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Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.

In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.

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Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!

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