Catriona says…

by Lee Hopkins on May 23, 2007 · 0 comments

in marketing,miscellaneous

Thought of the day, courtesy of Catriona Byrne of SageCo - sageco.com.au

The blogosphere is a source of never-ending delight.

Today I had the absolute pleasure of receiving a comment from Gabrielle Dolan with regard to my post from yesterday about Lori Silverman’s Wake Me Up When the Data Is Over.

As Gabrielle says,

“I am sorry to hear my phrase ‘bring this learning’ had such an adverse affect on you, I too hate fingernails down a blackboard, especially my own.

“It does highlight the reach of the online world though doesn’t it. I make a comment on Amazon on a book that I found really useful, someone does a review on the book and then someone blogs on my comments…amazing.”

Indeed it is!

Gabrielle goes on to reflect on Catriona’s original comment to my post:

“And I agree with a lot of the comments Catriona has made. Storytelling is an age old tradition but organisational storytelling is quite different. Storytelling is so powerful but often not used at all, or not used very well in the corporate world. I hope we are doing our little bit to coach business leaders on how they can use story instead of boring powerpoint presentations filled with only facts and figures to communicate with people.

“We have all sat through too many of those.”

Catriona had very sagely (as befits her company, SageCo) noted that

“I too love the notion of storytelling. But let’s remember it’s an age old tradition; used by tribal elders from all cultures. Please don’t let it become a fad or a strategy. Once a story is forced it loses all colour and most of its power.

“When I work with engineers on knowledge continuity, I often allude to the power of storytelling. They are mostly unconvinced. But they like ‘post project reviews’, ‘case studies’ and ‘bear traps’.

“And then there’s the adage – a story in very few words. It our time poor society, a good adage can hit home – and you don’t even need a powerpoint presentation.”

To which she appends a fabulous thought, and which becomes the image at the top of this post.

Some days the blogosphere just amazes and delights me…

UPDATE:
I forgot to add some links to PowerPoint/Presentation resources. Here goes:


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