Ghost writing is a speciality of Sallie Goetsch (rhymes with ‘sketch’).
She’s my co-founder of the Podcast Asylum and Sallie, Donna PepsiCola Papacosta and myself form the management team, overseeing the strictly therapeutic ministrations of our specialist team.
For only a considerable fee, treatment can include enforced break at the asylum, and depending on one’s gender and preferences, repeated sessions of massage therapy by either our dusky handmaidens Agnes, Denish, Delores and Monique, or our toned and burly Swedish masseuse named Sven.
Professor Goetsch, as she is affectionately known by the IRS, is a dab hand at editing manuscripts (I know first-hand – ouch! She pointed out more grammatical and punctuational errors in my own work than I ever knew existed), keeps a watchful eye on my wayward grammar here at BetterComms Towers, and is also a skillful ghost writer, including of blogs.
Now, for the uninitiated, ‘blogging’ is purported to be an ‘individual’ thing; the blogging purists argue that you can only have openness, honesty and transparency by blogging yourself, not having someone else post articles on your behalf. Such openness, honesty and transparency is the fundamental cultural driver of this ‘Social Media/Web2.0′ world.
However, as one might reasonably assume, not every business leader has either the time or the communication skills to create erudite and conversational blog posts. Some argue that such activities are not their job – that the company would be better off if they devoted their energies to doing what they do do well and leave the blogging stuff to passionate brand evangelists lower down the hierarchical pecking order.
The whole ‘ghost writing’ meme sort of surfaced about two years or so ago, had a brief flurry of exposure, then went back to its slumbers as other, more exciting and excitable news shot around the echo chamber. It’s been having another mini-outing of late, but nothing too strenuous. The ‘conventions’, as Dan York quite rightly frames it, are being challenged (his post is also a superb one, giving a very timely and solid background to the whole conversation).
But Sallie, being the adept researcher and thinker that she is, decided that the meme hadn’t exhausted itself and was ready for another outing. To wit, a superb post on her blog about the ethics and practicalities of ghost blogging, something that she herself earns a living from.
I encourage you to read the post and weigh up for yourself the pros and cons of having someone else engage in the conversation and write your posts for you. And if you do decide to have someone else write or re-write them for you, perhaps you might consider Sallie as my personal recommendation for the gig.
Of course, your humble correspondent is also willing to lend a hand if this is the course you so choose…
p.s. Sallie is also a co-contributor to FIR, and you can subscribe to receive our reports so that you don’t miss a single drop of our wisdom (ahem).
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