G'day! Thanks for returning!
Ed Lee, excellent PR practitioner and owner of the mighty fine ‘Blogging Me Blogging You’ blog, perspicaciously notes the difference between ‘regular’ media relations and this new era of ‘blogger relations’ that companies are having to navigate and negotiate:
“Speaking as a blogger who gets his fair share of bad pitches, bloggers have much larger egos to go with much tinier readership compared with the mainstream media. So tread carefully when you finally decide to engage with one. The game of blogger relations may look like media relations, but in truth the two are as different as rugby league and rugby union.”
Very wise words, Ed!
