Comments on: Finding the key: unlocking the door that bars SMEs from entering virtual worlds http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/ innovative communication for innovative communicators Tue, 07 Feb 2012 15:39:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lee Hopkins http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/comment-page-1/#comment-1920 Lee Hopkins Wed, 30 May 2007 01:27:08 +0000 http://leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/#comment-1920 Paull: ha ha ha! Let's see what happens when I receive it in my email inbox... Duncan: I agree with you, partly, Duncan in that there currently IS no ROI in virtual worlds for SMEs. But I think that too many corporates have invested in SL for it to disappear. There are so many universities in there (I'm currently negotiating with one here in Adelaide to join the throng) that I believe it will be more of a 'when' question than a 'why' question as to SMEs entering the 'game'. The 'ad in the local paper' issue is the same one that we all faced a decade ago -- "why get a website? I have a yellow pages ad..." Only the platform changes, the song remains the same... Paull: ha ha ha! Let’s see what happens when I receive it in my email inbox…

Duncan: I agree with you, partly, Duncan in that there currently IS no ROI in virtual worlds for SMEs. But I think that too many corporates have invested in SL for it to disappear. There are so many universities in there (I’m currently negotiating with one here in Adelaide to join the throng) that I believe it will be more of a ‘when’ question than a ‘why’ question as to SMEs entering the ‘game’.

The ‘ad in the local paper’ issue is the same one that we all faced a decade ago — “why get a website? I have a yellow pages ad…”

Only the platform changes, the song remains the same…

]]> By: Lee Hopkins http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/comment-page-1/#comment-5971 Lee Hopkins Wed, 30 May 2007 01:27:00 +0000 http://leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/#comment-5971 Paull: ha ha ha! Let's see what happens when I receive it in my email inbox... Duncan: I agree with you, partly, Duncan in that there currently IS no ROI in virtual worlds for SMEs. But I think that too many corporates have invested in SL for it to disappear. There are so many universities in there (I'm currently negotiating with one here in Adelaide to join the throng) that I believe it will be more of a 'when' question than a 'why' question as to SMEs entering the 'game'. The 'ad in the local paper' issue is the same one that we all faced a decade ago -- "why get a website? I have a yellow pages ad..." Only the platform changes, the song remains the same... Paull: ha ha ha! Let’s see what happens when I receive it in my email inbox…

Duncan: I agree with you, partly, Duncan in that there currently IS no ROI in virtual worlds for SMEs. But I think that too many corporates have invested in SL for it to disappear. There are so many universities in there (I’m currently negotiating with one here in Adelaide to join the throng) that I believe it will be more of a ‘when’ question than a ‘why’ question as to SMEs entering the ‘game’.

The ‘ad in the local paper’ issue is the same one that we all faced a decade ago — “why get a website? I have a yellow pages ad…”

Only the platform changes, the song remains the same…

]]> By: Paull Young http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/comment-page-1/#comment-1921 Paull Young Tue, 29 May 2007 11:21:55 +0000 http://leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/#comment-1921 Wow you used the term 'crawling up my virtual sphincter' twice in this post. Methinks the spammers will love this post... Wow you used the term ‘crawling up my virtual sphincter’ twice in this post. Methinks the spammers will love this post…

]]> By: Paull Young http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/comment-page-1/#comment-5972 Paull Young Tue, 29 May 2007 11:21:00 +0000 http://leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/#comment-5972 Wow you used the term 'crawling up my virtual sphincter' twice in this post. Methinks the spammers will love this post... Wow you used the term ‘crawling up my virtual sphincter’ twice in this post. Methinks the spammers will love this post…

]]> By: Duncan http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/comment-page-1/#comment-1919 Duncan Tue, 29 May 2007 08:47:05 +0000 http://leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/#comment-1919 You've missed a key point, why would SME's want to invest in Second Life? Recent data would suggest that the ROI isn't worth it, even for big business. SME's would be far better paying for an ad in the local paper, the audience would be bigger and their message would be viewed by more poeple. You’ve missed a key point, why would SME’s want to invest in Second Life? Recent data would suggest that the ROI isn’t worth it, even for big business. SME’s would be far better paying for an ad in the local paper, the audience would be bigger and their message would be viewed by more poeple.

]]> By: Duncan http://www.leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/comment-page-1/#comment-5970 Duncan Tue, 29 May 2007 08:47:00 +0000 http://leehopkins.net/2007/05/29/finding-the-key-unlocking-the-door-that-bars-smes-from-entering-virtual-worlds/#comment-5970 You've missed a key point, why would SME's want to invest in Second Life? Recent data would suggest that the ROI isn't worth it, even for big business. SME's would be far better paying for an ad in the local paper, the audience would be bigger and their message would be viewed by more poeple. You’ve missed a key point, why would SME’s want to invest in Second Life? Recent data would suggest that the ROI isn’t worth it, even for big business. SME’s would be far better paying for an ad in the local paper, the audience would be bigger and their message would be viewed by more poeple.

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