Melcrum, World Bank and internal blogging

by Lee Hopkins on May 30, 2007 · 3 comments

in Uncategorized

Melcrum have just emailed me with a quick and dirty ’5 easy steps to launch a blog’ as a subtle way of advertising their new report, “How to use social media to engage employees“.

Nothing in it that you won’t find in my rather more in-detail post about blogging for beginners, but what IS interesting is the finding from The World Bank that identified three important outcomes of its own blogging initiative:

1. Renewed credibility for the voice of internal communication.

2. A feeling of inclusion among employees, and better awareness of the outcomes of internal meetings.

3. An enthusiastic blogger can help shape the external perception of the organization.

Go grab yourself a copy of the report now.


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