Alaskan Librarian: Aussie explains Facebook, Copyright Issues Dan Dan the Librarian Man posts complementary copy about my Facebook mega-post (tags: facebook) Millionaire Dating – Wealthy Men & Beautiful Singles Online Dating Personals For the single, wealthy and beautiful communicators among us…Heidi M and Andrea W spring immediately to mind (tags: dating) Tweet
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Facebook has come out of nowhere to be the current ‘darling’ application of the Web2.0 world. For those of you (including me!) who have been astonished by Facebook‘s growth and popularity, allow me to give a bit of an insight into what, why and therefore how it can be of value to we business communicators. Background [...]
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All in all a great review of a book that is important to read, if only because it shows how far down the road we have come on our travels towards democratic right to free speech, the right to congregate and the right to bear arms (verbal arms, that is. There is a jolly good reason why some bloggers are known as the ‘PyjamaHadeen’).
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Courtesy of a link via Mary Schmidt, Mary Ellen Merrigan over at the ProfitMeister blog highlights how the ubiquitous 3-fold brochure is changing, mostly as a result of Web1.0 websites. I still think that 3-fold brochures are a waste of time as they make you look so ‘small’ and ‘amateur’, but I concede that they [...]
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Good on’yer mate! I managed to sneak past the 700-mark yesterday, but didn’t SnagIt before it dropped back to the sixes again. May your flowers continue to bloom in your garden, my friend. Technorati tags: trevor cook Tweet
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Technorati tags: dan york, zoundry, live writer Regular readers of this blog will remember that I try different blog editors out, comparing them with my chosen editor Zoundry. I have tried Windows Live Writer before (about 12 months ago) and found it lacking — mostly around image handling. I’ve been trying it again and have [...]
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And in a packed video podcast, you will find out: That Vidcaster doesn’t get a “two thumbs waaaaay up!” from me That Dave has written a brilliant ’25 Steps to get your life back on track’ post, but blimmin’ Typepad doesn’t allow you to print it (Grrrrr!) That airport infrared cameras can capture the sights, [...]
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David Finch: 25 Ways to Change Your Life Number three is always hard for me, as I am a workaholic and my protestant work ethic shudders at the thought of ‘playing’… Great list, Dave! (tags: davidfinch) mediabistro.com: TVNewser: Think about what ISN’T covered Is anyone else sick of the weird amount of coverage Ms Hilton [...]
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Thanks to the wisdom of many, I have narrowed down my choices for an instant start machine. I can either run a version of linux (Puppy Linux looks really good) or else purchase a bluetooth keyboard and mouse for my Dell PDA (the iGo keyboard and mouse look good). My Dell PDA is a slow-starter, [...]
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cross-posted from my Second Life blog According to UK end-to-end consultancy Kzero, as at the end of May there were 85 major brands in Second Life. What I find interesting is the sector mix of brands represented — not just technology and media (the ‘usual suspects’), but also professional services, tourism and travel, sports and [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
