Report for FIR #256

Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)

Enter your email to subscribe:

Subscribe to my RSS feed!

Email: Lee at LeeHopkins.com
Mobile: +61 (0)410 642 052
Postal: PO Box 503, Magill 5072, South Australia

Please note: Adelaide is GMT +9.5 -- please check your timezone with Adelaide, Australia, before you ring me. Thanks.

Current Adelaide time:

Twitter

LinkedIn

Facebook

Delicious

Flickr

Last.fm

FriendFeed

Assoc. of Virtual Worlds

Plurk

Plaxo

Skype me

...in no order of precedence!

Allan Jenkins

Trevor Cook

Laurel Papworth

Gary Hayes

Chris Brogan

Shel Holtz

Neville Hobson

ABC news

BBC news

Metaverse Journal

Wagner James Au

David Jones

Paull Young

Jeremiah Owyang

Dan York

Amit Agarwal

Gerry McCusker

Presentation Zen

Stephen Collins

Web Worker Daily

ReadWriteWeb

43 Folders

Occam's Razr

Mike's Writing Workshop & newsletter

Donna 'PepsiCola' Papacosta

Heidi Miller

Official Second Life blog

Mitch Joel

Digital Photography School

Darren Rowse - problogger

Audio Visual Equipment Rental

Create accurate price quotes & close that sale!

Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com

Statistics for this site are courtesy of StatCounter.com

Last month:
Visitors : 8,788
Daily av. : 283

Statistics for my site with
200+ articles on business communication
Last month:
Visitors : 14,999
Daily av. : 484

I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.

Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:

1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!

2. Random web surfing (continuing to surf after you’ve found the information you need)

3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day

4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day

5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write

6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours

7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)

Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.

As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.

How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.

If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.

Wise words, indeed. Get a copy of this brilliant book and be careful out there…

I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.

Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.

Making Social Media Work for Your Business - just published!

Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing

---

Contributing author to:

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing

How to use social media to engage employees - for Melcrum Publishing

These links open in new browser window

Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!

Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.

In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.

The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.

Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!

Find out more...

Then perhaps you'd consider sending a few shekels my way in the form of a tip...

Your kindness is very much appreciated! :-)

200+ business communication articles

Lee's Doctor of Communication blog

The CommsCafe

My painting blog

My music from the late 1980s to mid 1990s

Defeating bipolar disorder